By Natalie Mortimer Greggs has launched a mobile payment and loyalty app with the aim of growing in the food-to-go market after reporting a drop in sales for the 2013 financial year. “Greggs Rewards”, which the company claims is the first entirely digital loyalty app launched by a fast-food retailer, will allow customers to collect rewards when they use the app to pay for food across its 1,700 outlets. Supported by PayPal, the app, which was developed using Eagle Eye technology and in partnership with integrated agency Steel, eliminates the need for customers to carry a separate loyalty card or their wallet when Read full story › Source: The Drum...
Read MoreMWC: Challenger smartphone brand formed by ex-HTC execs aims to use ‘news jacking’ marketing techniques to build European presence. Read full story › Source: Marketing Week...
Read MoreBy James Doleman News of the World accessed “illegal websites” as part of investigations Brooks did not see story naming Mulcaire Witness angry with Coulson over “Beckham affair” story Records show Brooks and Coulson texting each other “every minute” “I never published stories based on phone hacking during my editorship,” Brooks insists At 10am this morning court resumed to hear the fourth day of evidence of former News of the World editor Rebekah Brooks defending herself against charges of conspiracy to illegally intercept communications, pervert the course of justice and corrupt public officials. Brooks’ counsel, Jonathan Laidlaw QC began the morning by asking his client about News Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Papa John’s has appointed Grey Global to handle its creative account, which has an annual media spend of about $120m. Grey will take over from Zimmerman Advertising, who will continue to hold the media planning and buying for the pizza chain. “Everyone was very impressed with the Grey team and their in-depth understanding of our brand and the QSR pizza category,” said Bob Kraut, Papa John’s chief marketing officer. “Grey provided keen insights and strategy, which, combined with excellent creative, will help take the Papa John’s brand to the next level. We’re looking forward to working closely with them and welcome them Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Olivia Yabsley has been appointed director of marketing at Twofour Digital at what the company described as an “exciting time” in the branded content market. Yabsley began her career at Twofour’s broadcast and digital divisions before moving on to roles at AnalogFolk as content and business director and later Digitas as international VP of brand content and interim social media. She returns to Twofour with immediate effect. Mark Hawkins, managing director at Twofour Digital, said: “I am so pleased that Olivia is joining us to build long term relationships with clients who wish to redefine themselves with their audiences through branded content. Read full story › Source: The Drum...
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