By Gillian West Disneyland Paris has unveiled two new ads to encourage parents not to delay their family trip to the most magical place on earth. Created by BETC Paris the adverts follow two years of research which revealed key moments in the rhythm of family life that can trigger a decision to act. These moments were found to coincide with milestones in the lives of children, particularly as they graduate from one age bracket to the next. The first creative is aimed at parents of children aged between three and seven, that age where a child’s imagination is a boundless place. The Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Frozen yogurt brand Snog has appointed John Doe to handle its PR and cultural content. John Doe will look to make consumers aware that the product will be in stores from March. Snog founders Rob Baines & Pablo Uribe commented: “We have built Snog as a labour of love and as we go onwards from our stores into freezers we wanted to work with an agency that understood the DNA of our target market and also can work with us to build on the emotional connection our fans have to the brand. “In their proposals John Doe demonstrated an immersive knowledge of Read full story › Source: The Drum...
Read MoreBy Ben Hall The trailer for ‘Gravity’, the science-fiction 3D movie starring Sandra Bullock and George Clooney, has been viewed 15 million times more than its closest best picture Oscar competitor, ‘The Wolf of Wall Street’. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News The social network’s four-year-old competitor to Gmail falls flat on its, well, Facebook. Read full story › Source: DM News...
Read MoreBy Staff Writer A sassy spot for the Winter Paralympics showing the athletes on sizzling form as their performances turn snow into steam. It’s impressively filmed in a way that makes them look like battle-hardened, bio-mechanical warriors of some future sporting event – the Sochi Apocalyptics, maybe – rather than people. But that’s also it’s drawback: combined with the testosterone-filled soundtrack it’s harder to find the human element in this ad than in C4’s world-beating trail for the London Paralympics. Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...
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