By Ishbel Macleod H&M has teamed with The Debrief, Bauer Media’s multi-platform lifestyle brand for women, for a three-month deal which will see the fashion brand being promoted editorially. Ulrika Miller, marketing manager of H&M, said: “We’re really excited to be working with The Debrief, targeting our 20 something audience with relevant and engaging content. H&M always aims to interact with our consumers in innovative and unique ways and this partnership perfectly enables us to continue that.” Handled by UM London, the deal will see H&M products recommended in editorial copy, as well as being promoted on the website. Natasha Lenton, digital account director at UM Read full story › Source: The Drum...
Read MoreBy Ben Phillips Mediacom’s global head of mobile, Ben Phillips, continues his dispatches from Mobile World Congress in Barcelona by finding out about Facebook’s plans to get the world online on day two. Today I had the pleasure of curating the congress for a key MediaCom client. Essentially that means we walked the halls of the Fira, stopping to explore the most promising technologies and the partners who will make mobile advertising simpler and more effective. It’s an exciting and invigorating process talking a client through what their mobile strategy will look like in 2014/15. Speaking to companies such as rich media advertising creative platform Celtra, Read full story › Source: The Drum...
Read MoreBy Byravee Iyer Saatchi & Saatchi Singapore has hired Dominic Stallard, the chief creative officer at Lowe Singapore, as its executive creative director. Read full story › Source: Campaign...
Read MoreBy Byravee Iyer Saatchi & Saatchi Singapore has hired Dominic Stallard, the chief creative officer at Lowe Singapore, as its executive creative director. Read full story › Source: Campaign...
Read MoreBy Angela Haggerty Russia’s largest search engine, Yandex, has announced a real-time bidding (RTB) partnership with Google which will give its advertising clients access to Google’s DoubleClick AdExchange. The deal will see Google’s demand-side platform DoubleClick Bid Manager connect to Yandex’s real-time bidding system, and Yandex’ demand-side platform AWAPS connect to the DoubleClick Ad Exchange. A statement from Yandex said the agreement applied only to display advertising and did not cover “text-based contextual advertising”. Nikolay Danilov, head of sales technologies at Yandex, said: “The integration of the two advertising systems will undoubtedly stimulate the online advertising market. “The transparency that is characteristic of RTB systems created Read full story › Source: The Drum...
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