By Natalie Mortimer Growth consultancy, FreshMinds, has appointed Andy Maher as chief operating officer, as the company looks to strengthen its insight, data and digital teams. Maher, who joins FreshMinds from Interbrand Asia where he served as COO, will be responsible for running the operations side of the business. Commenting on his new appointment, Maher said: “I’m honoured to be joining FreshMinds. Via their partnerships with some of the world’s best and most valued brands, it’s clear that the business is already well respected, is stocked with smart and innovative people and has a strong management team. “I hope to be able to Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod WKD has created eight idents with Big Communications to promote its broadcast sponsorship of The Only Way Is Essex. The three-series sponsorship deal gives WKD 60 seconds of branded accreditation per prime-time episode of the reality entertainment show, with the idents looking to play on the activity of the stars of TOWIE: one sees a sun-bathing bottle of ‘bronzed’ WKD Iron Brew and a ‘pale’ bottle of WKD Blue compare the progress of their tans. Debs Carter, marketing director for WKD at SHS Drinks, said: “We’ve worked hard to ensure that our sponsorship approach is both entertaining and in keeping with programme Read full story › Source: The Drum...
Read MoreThe “Greggs Rewards” app will reward customers with “treats and rewards” when they use it to pay. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Gorkana Group has announced the appointment of Dermot Corrigan to chief commercial officer, as the media intelligence service looks to build into new markets. In the newly created role, Corrigan’s main responsibility will be to align sales, marketing and product management activity across the Group in Europe and the US. He previously worked as MD of Executive Analysis and CEO of Imprezzeo and held senior roles at LexisNexis and PR Newswire. Jeremy Thompson, CEO of Gorkana Group, commented: “I am delighted that Dermot has decided to join Gorkana Group. Our paths last crossed over 12 years ago at PR Newswire Read full story › Source: The Drum...
Read MoreBy Michael Feeley by Kate Bordwell, head of strategy at Equator In 2010, digital marketing was excited about ‘disposable content.’ Gone were the big production budgets. Fast and furious was the way to go. Quantity mattered more than quality. If people didn’t read today’s list based article – or ‘listicle’ – then there was always the chance they’d see tomorrow’s. The net was awash with excitement about building brands in a granular fashion, by storytelling on the web. The idea was that the whole became greater than the sum of its parts, with the ‘parts’ being lots of little pieces of content that all Read full story › Source: The Drum...
Read More
Industry News