Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer Carlsberg UK and BT Sport have joined forces in a deal to make screening premium live sport more accessible to UK pubs and clubs. The deal, which sees better value subscription packages offered, will be launched for UK free-trade but will extend across the market to include leased and tenanted pubs. In a “substantial investment” from both companies, the tie-up enables Carlsberg UK and BT Sport’s free trade customers’ access to a discount of 50 percent on a BT Sport subscription. The discount is scaled according to the number of Carlsberg UK beer and beverage products listed on the bar. Read full story › Source: The Drum...
Read MoreEnergy industry regulator Ofgem unveils new rules in a bid to boost competition between suppliers. Read full story › Source: Marketing Week...
Read MoreEE becomes the first lead sponsor for the stadium in six-year deal that does not include naming rights. Read full story › Source: Marketing Week...
Read MoreBy Gillian West Sofaworks and Channel 4 have penned a deal which sees the retailer sponsoring Gogglebox when it returns to screens on Friday 7 March. Brokered by Channel 4 Sales regional sales force in Manchester and Daniel Ward at Carat North the partnership for the third series sees the return of Neal the Sofaworks sloth who embodies the brand’s ‘no hassle, no hot air, no rush’ ethos. “This is a significant partnership for Channel 4 in Manchester developed through our new dedicated partnership and digital resource for the regions introduced to the market last year,” said Jane Hector-Jones, partnership and digital manager Read full story › Source: The Drum...
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