Broadcaster expects ad revenue growth to rise to 6% in first third of this year, up from 2% in 2013. Read full story › Source: Marketing Week...
Read MoreBudweiser and Stella Artois owner expects marketing spend to increase by “low to mid teens”. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Luxury travel and boutique brand Mr and Mrs Smith is embarking on a drive to provide more bespoke content through the use of Sailthru, a technology that allows companies to gain a single view of its customers. Through an “omnichannel personalisation suite” Sailthru, which launched in the UK last August, will enable Mr and Mrs Smith to engage with their individual customers by delivering relevant content as well as optimising revenue opportunities. Aline Keuroghlian, head of marketing and PR at Mr and Mrs Smith commented: “We have recently implemented the innovative Sailthru technology across our communications, so we can approach Read full story › Source: The Drum...
Read More'Mobile-first' has become a meaningless term, says FT’s CTO John O’Donovan while unveiling 'universal publishing' strategy
By Jessica Davies The term mobile-first has become “meaningless” in this multiplatform landscape where it has become crucial not to “obsess” over specific platforms but focus on the wider picture, according to the Financial Times’ chief technical officer John O’Donovan. Speaking to The Drum at Mobile World Congress in Barcelona, O’Donovan said that the term mobile-first has joined other marketing buzzwords and become overused, which can end up clouding what the real priorities should be. “If you think about mobile first you are thinking of a specific-point solution, which is only one way of dealing with your audience, and if you start to Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Wembley Stadium has signed a lead brand partner for the first time in its history, with the stadium set to see a multi-million pound investment following its deal with EE. Set to run for six years, the deal will see benefits for Wembley include mobile ticketing solutions, enhanced mobile network access and super-fast Wi-Fi, while exclusive ticketing and marketing initiatives will be available for EE customers from late March. Melvin Benn, Wembley chairman, said: “We have been looking for the right partner to help us make sure that Wembley maintains its reputation for being one of the best sport and entertainment venues Read full story › Source: The Drum...
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