By Gillian West Sport Relief’s direct mail campaign, which will be sent to nearly one million homes nationwide, will be brought to life with the help of augmented reality platform Zappar. The door drop will feature a host of exclusive features which can be accessed by ‘zapping’ the mail shot. As the first part of the campaign encouraging people to run, swim or cycle at the first ever Sainsbury’s Sport Relief Games zapping the direct mail will make Sir Chris Hoy appear on his bicycle to deliver a stirring pep talk. Though whilst it may sound like Hoy, the voice over was actually Read full story › Source: The Drum...
Read MoreLucozade Sport tweaks health claim in multi-million follow-up to banned ad campaign. Read full story › Source: Marketing Week...
Read MoreShould you feed the trolls?: man takes to Twitter to complain of burns after ‘making love’ to Domino’s Pizza
By Ishbel Macleod Domino’s Pizza is being praised on Twitter for its straight replies to a troll who contacted the food brand to complain that he suffered burns after ‘making love to your pizza’. Following the American Pie-style comment, the chain suggested that the man contact the company’s head office, before adding that it would ‘look for a way to notify customers of [the dangers of] this in future.’ There are dangers in replying to trolls, and many companies strongly adhere to the policy of not ‘feeding the trolls’ by ignoring such comments left on Twitter. The troll in question has also tweeted Dream Read full story › Source: The Drum...
Read MoreBy John Glenday A painstaking Twitter recreation of 80s Tom Cruise vehicle Top Gun has been forced offline by lawyers representing film studio paramount, over concerns that the project breached its copyright. A takedown notice issued by the studio saw Twitter delete the account of user @555uhz who had been posting subtitled still frames from the movie at a rate of two per hour to recreate the film in micro-blog form. Despite the Twitter version being heavily edited and non-commercial the Paramount notice stated: “No one is authorized to copy, reproduce, distribute, or otherwise use Top Gun without the express written permission of Paramount.” The aggressive Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Sofaworks, the sofa retailer previously called CSL, has signed a sponsorship deal for the high-profile TV show ‘Gogglebox’, ahead of its return in a new Friday night slot on 7 March.. Read full story › Source: Campaign...
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