By Arif Durrani ITV has reported pre-tax profit of £435 million in 2013, up 30.2 per cent year on year, as its chief executive Adam Crozier ruled out buying Channel 5. Read full story › Source: Campaign...
Read MoreBy Gillian West The RSPB has called on 999 Design to launch the ‘RSPB Centre for Conservation Science’ which will ultimately help the charity promote and share its scientific work as it strives to become an internationally recognised centre of excellence in conservation science by 2020. 999 was tasked with created the visual concept and strategic approach for RSPB communications, upholding its values and visual identity whilst appealing to the variety of key audiences such as conservation scientists, policy makers and funders. The centre will launch today (Wednesday 26 February) at an awards event held at the Royal Society London, where three winners Read full story › Source: The Drum...
Read MoreBy Ryan Hall At this week’s Mobile World Congress Ford announced an update to SYNC AppLink, the service which provides smartphone connectivity and app experiences within its cars. SYNC AppLink currently allows US Ford owners an upgradable option to access their mobile apps in their cars by connecting their smartphone, allowing control of the apps whilst driving, but this year we’ll see the service integrated fully into several Ford models starting with the Ford EcoSport, due to launch in the UK this April. Brand experiences on the road For brands, this deeper integration of apps provides a greater opportunity to tap into the captive audience of Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The Advertising Standards Authority (ASA) has banned Must Have’s ad for VIP Electronic Cigarettes before 11pm after receiving a series of complaints that totalled 1156. Seven issues were investigated, including claims that the ads were overtly sexual in nature and degraded and exploited women, of which two were upheld. The two TV ads which carried a post 9pm restriction and also appeared on the advertiser’s YouTube channel, showed a man and woman speaking directly into the camera using language that complainants said drew oral sex references. Some complainants said they understood an accompanying female voice-over saying, “If you’re gonna Vape, Read full story › Source: The Drum...
Read MoreLegal & General looks to promote the idea that every day matters in campaign by Smith & Milton
By Ishbel Macleod Legal & General is looking to promote its every day matters brand proposition through a social media engagement campaign. Handled by Smith & Milton, the campaign will look to drive awareness with a younger target demographic of under 35s, as well as deepening brand engagement with existing customers. Customers will be encouraged to share what matters to them via Twitter, Facebook and Instagram using the hashtag #everydaymatters, and in return Legal & General will make donations to charities such as Shelter, Age UK and Youth Net. Richard Nunn, brand director at Legal & General, said: “Legal & General’s current customer base is older Read full story › Source: The Drum...
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