By James Swift Alistair Beattie, DDB’s EMEA head of strategic planning and innovation, has been promoted to EMEA president of Tribal Worldwide after the departure of Jacco ter Schegget to OgilvyOne China. Read full story › Source: Campaign...
Read MoreBy John Glenday Sportswear giant Adidas has been forced to pull a range of ‘sexualised’ T-shirts ahead of the World Cup after Brazilian officials complained they encouraged sex tourism. One offending garment incorporated an image of a bikini-clad woman alongside the words ‘Looking to score?’ whilst another T-shirt ran with an ‘I Love Brazil’ legend… with love taking the form of a heart shaped like a bikini bottom. These elicited the ire of the local tourism board which said “…any links between national icons and images with sex appeal” were against the country’s official marketing policies. “Such an attitude indirectly contributes to committing crimes such as Read full story › Source: The Drum...
Read MoreBy John Glenday Channel 4 is to be subject to an investigation by broadcasting regulator Ofcom over concerns that it broke rules governing the depiction of crimes on screen during its fly-on-the-wall documentary series Benefits Street. The regulator will also seek to ascertain whether the show misled viewers by presenting a false depiction of the lives of people claiming benefits, as well as whether sufficient support was provided to those aged 18 and under. A total of 1,800 people complained to Ofcom and Channel 4 about the programme on this basis but it proved to be a ratings smash for the network, drawing 4m viewers Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak ITV saw its net advertising revenue grow by 2 per cent for 2013′ making 1,542m while it’s non-advertising revenue increased by £175m to £1,211m helping it achieve external revenues growth of 9 per cent to £2,389m. The commercial broadcaster has released its preliminary results for last year, having fallen slightly behind the rate of growth of the TV advertising market at 3 per cent, although its broadcast performance helped drive 3 per cent growth in broadcast and online revenues to £1,896m. ITV’s EBITA ahead of exceptional items also increased by 21 per cent (£107m) to £620m. For 2014, the company Read full story › Source: The Drum...
Read MoreDiageo told by ad watchdog not to link alcohol with ‘daringness or toughness’. Read full story › Source: Marketing Week...
Read More
Industry News