Posts made in February, 2014

on Feb 25, 2014

By Jessica Davies Procter & Gamble has used its appearance at Mobile World Congress in Barcelona to showcase its first connected toothbrush. The Oral-B SmartSeries 7000, which will be on show at the conference for the week, is designed to connect users’ smartphones via a Bluetooth 4.0 connection in order to receive data on how they are brushing their teeth and assess their oral hygiene. It will then analyse the data and make different suggestions to the user such as how to improve their brushing techniques. The purpose of this is not to “outsmart” dental professionals, but to work “hand in hand” with Read full story › Source: The Drum...

on Feb 25, 2014

By Angela Haggerty A consortium of over 800 US local newspaper and 200 broadcast titles has agreed a three-year deal with Google to launch a “unique” private advertising exchange. The Local Media Consortium said the deal would give members easy access to Google’s advertising and publishing tools and help reverse advertising sales declines through programmatic trading while Laurent Cordier, Google’s director of publisher sales for the Americas, said the move was a first in the programmatic trade. “The exciting part about this new exchange is that it allows all of the consortium’s members to bring together their inventory in a private exchange — this Read full story › Source: The Drum...

on Feb 25, 2014

Supermarket ‘accelerating’ UK turnaround plan with focus on price, quality, range and service. Read full story › Source: Marketing Week...

on Feb 25, 2014

By Natalie Mortimer LinkedIn, the professional social networking site, launched a Chinese language version of its website yesterday (24 February) in a move to boost its growth in the country. The low key announcement came via a blog post on the site, in which the company said the beta version of the website would offer a more localised service. The post read: “The new Simplified Chinese website will broaden our reach to the country’s more than 140 million professionals who currently represent roughly one in five of the world’s knowledge workers. Our goal is to connect these Chinese professionals with each other and Read full story › Source: The Drum...

on Feb 25, 2014

By Ishbel Macleod If you’re anything like the majority of The Drum team (excluding news editor Jess Davies, the lucky thing!) you will be following the #MWC14 and #MWC2014 tags constantly for updates from Mobile World Congress. But relax. Waggener Edstrom Communications has created an infographic to show why we shouldn’t be jealous. Yes, they might get to meet Zuckerberg and test out the latest tech, but almost 600 of those attending the event will get their wallet nicked. Plus, you know, there’s been a €1.6m overspend on rooms – explain that to your head of finances when you get back. Feeling better? Good. Now you Read full story › Source: The Drum...