Posts made in February, 2014

on Feb 25, 2014

By Jessica Davies Advertisers are not developing responsive design-based experiences fast enough to keep pace with publishers’ need to meet demand for mobile media consumption, according to CNN International Digital vice president and general manager Peter Bale. Speaking at Mobile World Congress in Barcelona, Bale said there is a “lag” when it comes to developing responsive design-based ad experiences, which is a challenge for publishers. “The ad industry has not fully come down the pipe yet in terms of responsively designed ads that will particularly work to the same level of monetisation on any device – there is a lag there,” he said. “We Read full story › Source: The Drum...

on Feb 25, 2014

By Angela Haggerty Google has begun lobbying officials in three US states in efforts to halt any possible restrictions on wearing Google Glass while driving. According to Reuters, moves are underway in Illinois, Delaware and Missouri to try and persuade elected officials that there is no need for driving restrictions to be attached to the device. At least eight US states are considering introducing regulation on the issue out of concern that the device could distract drivers and increase road accidents. But Google, which is set to begin rolling the product out for sale this year following a lengthy trial involving 30,000 selected people last Read full story › Source: The Drum...

on Feb 25, 2014

By Ishbel Macleod Tilt Control, a Google Glass app which aims to help those with motor disabilities, has been created by Isobar to provide hands-free and voice-free navigation. The move from Isobar, led by emerging technology lead Mike DiGiovanni, uses head tilts and winking to essentially make the technology fully hands-free. Hannah Ainsworth, marketing manager at Isobar, explained: “While there are specific use cases for anyone when using Glass hands-free would be useful (like cooking, on a crowded subway with little room to move, etc), Tilt Control opens up a new world of possibilities for people with limited mobility who could previously only use a Read full story › Source: The Drum...

on Feb 25, 2014

By Gillian West Following on from a colour-themed campaign prints are the focus of Primark’s latest spring promotion. Created by The One Off the campaign shows customers how to pull off prints be it from head to toe or as a subtle hint combined with wardrobe essentials. Shot over a two-day period at Big Sky Studios in London, the second round of spring activity will feature in shop windows and as in-store POS which will be updated every two weeks to showcase the range of bold prints on sale. The campaign is set to run for a total of six weeks. Read full story › Source: The Drum...

on Feb 25, 2014

By James Doleman Milly Dowler “voicemail story” only in first two editions of News of the World Brooks only saw third edition, counsel suggests Never shown Kuttner email, defendant says When the jury returned after the lunch break, former News of the World editor Rebekah Brooks continued her evidence in chief at the Old Bailey’s court 12. Her defence counsel, Jonathan Laidlaw QC continued to show the court a large folder of documents related to the paper’s coverage of the story of Milly Dowler, a Surrey teenager who disappeared in March 2002. Brooks was asked why one list had the story names as “Milly Murder”. “I Read full story › Source: The Drum...