By Jennifer Faull Emmet London has named Fist of Fury as its new creative and digital agency. The menswear brand appointed digital agency Coolpink for a brand and digital overhaul in October last year. However, Coolpink went into liquidation just three months after being hired leaving much of the work on Emmett London’s new social commerce site and on-going marketing activity to be developed. Ciara Cox, head of marketing and e-commerce said that the brand was “saddened” and “disappointed” by Coolpink’s demise, but is now “delighted to be working with Fist of Fury and very happy with the way this project is Read full story › Source: The Drum...
Read MoreEbuzzing predicts it's finally Leonardo Dicaprio's year as social media mentions suggest he'll win Best Actor at The Oscars
By Gillian West Leonardo Dicaprio would win his first Oscar this Sunday for his role in ‘The Wolf of Wall Street’ if the winner was decided by social media, research from Ebuzzing has found. Having correctly predicted recent X Factor winners and the US Presidential Elections Ebuzzing has tipped Dicaprio as this year’s Best Actor and Gravity as Best Picture. Dicaprio has been nominated for an Academy Award four times in the last 20 years and is yet to win. The social media analytics technology has monitored and analysed English language tweets mentioning the Oscars in conjunction with the nominees for each of Read full story › Source: The Drum...
Read MoreFacebook's 'partner categories' targeting tool rolls out to the UK following successful year in the US
By Angela Haggerty Facebook is rolling out its targeted marketing ‘partner categories’ feature to the UK following a successful year in the US. The tool gives marketers more options when targeting audiences through its use of third-party data from enterprise data and analytics firm Acxiom and digital media and offline purchasing data service Datalogix. A Facebook blog post explained: “With partner categories marketers can now reach the right audiences based on the brands and products people buy. Say you’re a local car dealership that wants to reach people who are likely in the market for a new car and live near the dealership. “To date, Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The former SapientNitro VP will take over the consumer products and retail group. Read full story › Source: DM News...
Read MoreBy Gillian West Cadbury Dairy Milk is looking to embrace real time marketing (RTM) activity after it capitalised on last week’s Brit Awards as part of the final stages of its eight-week ‘Free the Joy’ campaign. Last Wednesday marked the first time Cadbury attempted ‘storytelling at scale’ with a live RTM session held at PR agency GolinHarris’ real-time communication centre, The Bridge, managed by a 10-strong team from Cadbury and its agencies GolinHarris, PHD and Gravity Road. Selected due to its synergy with the campaign, The Brits enabled Cadbury to infiltrate related conversation rapidly identifying the most engaging tweets and pushing them Read full story › Source: The Drum...
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