By Ishbel Macleod PR agency GolinHarris has appointed Neil Kleiner as head of social, where he will be responsible for developing and promoting The Bridge; the agency’s real time marketing proposition. “Our clients told us they wanted world class social counsel and that’s what Neil brings,” said Matt Neale, president at GolinHarris. “He created the strategy for the multi-award winning ‘Save The 1Day’ campaign for One Direction and made Skoda one of the most engaged automotive brands on Facebook. His ability to integrate paid media into shared content strategies will prove critical to enabling our clients to create award-winning content and conversations across Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Social is this natural food brand’s prime ingredient. Read full story › Source: DM News...
Read MoreMWC: MasterCard partners mobility company Syniverse for customers to geo-link their cards to their phones to prevent their cards being blocked when they make payments abroad. Read full story › Source: Marketing Week...
Read MoreMWC: Blackberry describes the Q20 as the ‘go-to productivity tool’ it hopes will capture interest of professionals. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod MTV has created double-sided ‘Welcome to Wales’ road signs featuring three ladies in skimpy underwear, as the company looks to promote the latest season of The Valleys. Launching tonight, season three of reality show The Valleys shows youngsters from the South Wales Valleys as they move to Cardiff and try to live their dreams. The front of the sign displays three of the show’s stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear, with the words ‘hello boyos’, playing on the famous Wonderbra ads. The back features the rear ends of the women, along with the words ‘drive safely’. Jo Bacon, vice Read full story › Source: The Drum...
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