Hollywood questions whether TV is still the most cost effective driver of awareness. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News The ex-digital marketing chief at JP Morgan Chase moves into the software business. Read full story › Source: DM News...
Read MoreBy Ishbel Macleod Half of the top 20 Facebook pages in the UK with the largest number of followers are fashion brands, research from eDigitalResearch has found. Primark jumped up 14 positions in the ranking to take fifth place on the list, while the brands in positions one, two, three and four all ranking the same as they did in the June 2013, the survey by eDigitalResearch showed. A 273 per cent growth in likes – 1.7 million – saw Primark almost double its figure. However, while ranking further down the top 20, Tesco (10) and Asda (14) have the highest ‘talking about’ numbers. We Read full story › Source: The Drum...
Read MoreBy James Doleman News of the World overspent budget Brooks “didn’t know phone hacking was illegal” in 2001 Police “steered” journalists away from idea Milly Dowler had been abducted After a longer than usual weekend break, the trial of seven former staff from the now defunct News of the World on charges of conspiracy to hack phones, corrupt public officials and pervert the course of justice resumed at court 12 of London’s historic Old Bailey. Taking the stand for the third day running was Rebekah Brooks, one of the two former editors of the Sunday tabloid facing charges. Brooks’ defence barrister, Jonathan Laidlaw QC, continued taking Read full story › Source: The Drum...
Read MoreMWC: Former Yahoo CMO advises marketers to consider the context mobile native ads are served in rather than just creative. Read full story › Source: Marketing Week...
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