Posts made in February, 2014

on Feb 25, 2014

By Jeremy Lee Tom Johnstone, a former head of planning at DLKW, is joining 72andSunny’s Los Angeles office as a group strategy officer. Read full story › Source: Campaign...

on Feb 25, 2014

By Maisie McCabe Motors.co.uk is releasing the next phase of its “carfuffle” campaign, which features a car buyer riding around on a headless chicken. Read full story › Source: Campaign...

on Feb 25, 2014

By Gillian West Parenting club Bounty has engaged Rufus Leonard to assist in relaunching its .com site on mobile and web, tasked with improving the design of the existing site whilst also enhancing the online experience. The work is the first since the agency’s appointment in June and sees Rufus Leonard take a mobile-first approach to user experience. Key to the development is the creation of an interactive hub for new and expectant parents where they can share with and learn from a community of other parents. Included in the hub will be product reviews, forums, competitions and offers. Rufus Leonard’s brief includes Read full story › Source: The Drum...

on Feb 25, 2014

By Staff Writer This arresting ad follows a group of young men through the inhospitable terrain of Iceland in pursuit of the ultimate surf experience. It’s almost beyond the bounds of belief to think they’re voluntarily looking to don wetsuits out there in the arctic weather – but they do, and warm up afterwards with a bonding shot of the liqueur in question. Creative Agency: The Red Brick Road Creative Director: Richard Megson / Matt Davis Film Production: Academy Films Director: Seb Edwards Editor: Sam Rice Edwards @ The Assembly Rooms Post Production: Scott Griffin / Ludo Fealy @ Nineteen Twenty Post Sound Design: Jim Griffin / James Cobbold / Read full story › Source: The Drum...

on Feb 25, 2014

By Angela Haggerty The recent launch of a video interviewing software product which replaces the potential employer’s interview role with an avatar signalled the recruitment industry’s interest in how technological advancements can improve and simplify an often gruelling process. But how much does adopting video interviewing techniques really improve the process, and what are the potential problems? The Drum spoke to a range of industry professionals for their views. Read full story › Source: The Drum...