Posts made in February, 2014

on Feb 25, 2014

By Gillian West International children’s charity Mary’s Meals has worked with design and animation collective Toad’s Caravan to create the campaign film ‘Saving Grace’. Launched to coincide with UN World Day of Social Justice last Thursday (20 February), Saving Grace tells the story of 10-year old orphan Grace, who lives in poverty in Malawi. As Grace has to forage and beg for food for her and her siblings she is unable to go to school. The four-minute animation from Toad’s Caravan explains how Mary’s Meals provides a daily free meal for children at school, encouraging more children to go to school, eat, learn Read full story › Source: The Drum...

on Feb 25, 2014

By Ishbel Macleod Facebook’s email service is set to retire, after the company admitted that ‘most people’ have not been using the product, which launched in 2010. The company has begun notifying users about the change, which will see emails sent to a @facebook.com account forwarded on to the email address that Facebook has on file for the user. This feature, which is on by default, will be able to be turned off if a user chooses. In the message, Facebook added that retiring the feature will allow the company to ‘focus on improving our mobile messaging service’ – a clear reference to its Read full story › Source: The Drum...

on Feb 25, 2014

By Stephen Lepitak TubeMogul Europe managing director, Nick Reid has said that he believes gross rating points to be a suitable media metric for both TV and video when it comes to measuring advertising audiences. Speaking to The Drum ahead of the Digital Convergence Conference Reid said that digital video was more accountable now days and measurement had become more simple to record and analyse. The consumer landscape had changed significantly, with audiences growing in reach as laptops, followed by mobile technology and tablets provided vehicles on which to engage and interact with video. “The proliferation of audience consumption across multiple devices, has Read full story › Source: The Drum...

on Feb 25, 2014

By Ben Phillips Ben Phillips, global head of mobile at MediaCom, gives his take on the big themes from day one of Mobile World Congress in Barcelona. We are fresh faced and ready to go. Mobile World Congress is a massive stamina test and the first days of the conference are when we get to see the best of the best and we’re in best condition to absorb what it all means. It’s also a reunion for many of the mobile players and providers that have invested in stands in Barcelona in recent years. Some have merged, some have been taken over and some are Read full story › Source: The Drum...

on Feb 25, 2014

By John Glenday The Stockholm office of M&C Saatchi has run what it claims to be the ‘world’s slimmest ad’ in the form of a 4mm thin spine taken from a copy of Nordic tech magazine Sound & Vision. The unlikely medium was selected after it was learned that the magazine was precisely the same thickness as LG’s diminutive OLED-TV, engendering the idea of co-opting the spine to form a media placement opportunity. Leo Dratwa, Nordic marketing manager for LG TV and media said: “Sometimes ideas are just too good to say no to. The media placement in Sound & Vision is brutally simple, while Read full story › Source: The Drum...