Thomson Cruises continues brand reposition with online campaign featuring Olympian Yohan Blake

on Feb 25, 2014

By Natalie Mortimer Thomson has released an online campaign in a bid to attract a younger clientele to its new cruise offerings. The ‘Dream Runners’ film, which shows Olympic medallist Yohan Blake racing against freerunning team 3run, has been created to promote its 2014 and 2015 sailings from Montego Bay, Jamaica – the new home port of the Thomson Dream ship. The film, produced in collaboration with 3run Media, is the sequel to the travel operator’s 2013 film Platinum Parkour, which garnered 100,000 views in one month on YouTube. Helen Caron, managing director of Thomson Cruises said she wanted Dream Runners to be “bigger, better and Read full story › Source: The Drum...

Bitcoin exchange Mt Gox disappears online a day after deleting all its tweets

on Feb 25, 2014

By Ishbel Macleod Bitcoin exchange Mt Gox seems to be trying to do its best to disappear, as its website has gone down, with only a blank white screen appearing. Cryptically, its source code includes the line “put announce for mtgox acq here”, perhaps suggesting an acquisition is on the cards for the troubled business. Last week, the business changed offices because of ‘safety concerns’ from protesters, after halting withdrawals indefinitely after detecting “unusual activity”, leaving some out of pocket by thousands of pounds, including Kolin Burges, who cannot access his $300,000 of Bitcoins. Mark Karpeles, chief executive of Mt Gox, resigned from the board of Read full story › Source: The Drum...

Save the Children launch hard-hitting midwives campaign

on Feb 25, 2014

By John Glenday A hard-hitting Save the Children campaign will premiere tonight on ITV’s News at Ten to highlight the perils of giving birth which many mothers must endure around the world. Created by Adam & Eve DDB First Day depicts a real birth scene to hammer home the message that a million new borns die in their first day every year due to a lack of trained midwives. To change this situation the children’s charity is embarking on a fund raising campaign to provide better training for midwives in the developing world. Read full story › Source: The Drum...