on Feb 25, 2014
By Ishbel Macleod The ASA and CAP are set to carry out a comprehensive literature review of the impact of digital and online marketing of food and drink products to children, as its remit changes to include digital media and online. The advertising bodies announced the move today, with the research to be carried out by Dr Barbie Clarke and Family Kids and Youth. It will look to explore the extent of the available evidence and assess what conclusions can reasonably be drawn from it. This comes despite the CAP reporting “Overall, we consider that food and soft drink advertising is under control and that Read full story › Source: The Drum...
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on Feb 25, 2014
By the drum How your agency’s staff can improve their client agency relationships in order to generate the maximum revenue from your clients is the theme for The Drum Network‘s next business breakfast event taking place in London in April. Marketer Andy Edwards is the pioneer of Relationomics – the art of creating tangible value from every business relationship – and he will be speaking to agency owners and directors about how agency staff can foster the very best client/agency relationships to results in the maximum returns in the years ahead. Having majored and lectured in marketing, Edwards further qualified in Behavioural Psychology and Read full story › Source: The Drum...
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on Feb 25, 2014
By John Glenday Google has moved to expunge a series of unofficial congestion charge payment ads from its services, following discussions with Transport for London, amidst concern that respondents are being fleeced. An estimated 1,000 people a day were falling for the scam by stumping up £8 on top of their actual charges for non-existent services or for features that were obtainable for free elsewhere. Garrett Emmerson of TfL said: “We have taken further action with Google which means the removal of misleading advertisements for congestion charge payments from Google. “This has radically reduced the number of customers who have fallen victim to exorbitant fees Read full story › Source: The Drum...
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on Feb 25, 2014
By Ishbel Macleod It is, yet again, the year of mobile. A massive 91 per cent of smartphone users say they check email at least once a day, 90 per cent text, 76 per cent use search and 75 per cent use social on their mobiles, research from Salesforce ExactTarget Marketing Cloud has found. The company’s 2014 Mobile Behaviour Report discovered that 54 per cent of the 470 US consumers surveyed relate the word ‘mobile’ to smartphones, with only 14 per cent using the work to describe tablets or e-readers. It was discovered that almost half (41 per cent) say they use their Read full story › Source: The Drum...
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on Feb 25, 2014
Cadbury to make real-time planning more proactive after trialling new strategy around the Brit Awards. Read full story › Source: Marketing Week...
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