Posts made in February, 2014

on Feb 25, 2014

By Ishbel Macleod Shazam’s iOS and Android users are set to receive a ‘richer experience’, the media engagement company has announced at Mobile World Congress, including direct access to the music video and additional videos related to a song. Currently rolling out worldwide, the update looks to provide a brand new experience for music and television results with easy access to previewing, buying, and sharing a track. “The redesign we’re unveiling today is part of a fundamental evolution in our consumer experience. With these changes, Shazam is evolving to become a destination experience and content platform for artists, shows and brands,” said Rich Read full story › Source: The Drum...

on Feb 25, 2014

MWC: Samsung unveils the Galaxy S5 and Gear Fit smartband. Read full story › Source: Marketing Week...

on Feb 25, 2014

By Natalie Mortimer Supermarket chain Waitrose has announced that Sir Michael Parkinson will host a series of talk shows, which will be exclusively broadcast on Waitrose TV. The veteran presenter will interview a mix of celebrities and chefs for the shows that will be online in the spring. Rupert Thomas, Waitrose marketing director, said: “Sir Michael Parkinson is one of Britain’s best-loved and most accomplished talk show hosts, this combined with his interests in food, cooking and cricket, will create compelling viewing and reading for Waitrose TV and Waitrose Weekend. We’re thrilled he’s agreed to work with us.” Parkinson will also contribute to the new-look Read full story › Source: The Drum...

on Feb 25, 2014

By Jessica Davies It may still only account for a small proportion of the majority of brands’ total media spend, but advertisers are increasingly viewing programmatic as the future for all media trading. This method of automated trading is essential if advertisers are to keep pace with the myriad of routes to content that consumers can now enjoy online and via mobile devices – trading billions of advertising impressions to the right audience, at the right time, for the right price is just not possible manually. Of course this supply and demand dynamic, so different from the TV market where inventory remains more scarce, Read full story › Source: The Drum...

on Feb 25, 2014

By James Swift Save the Children’s new TV campaign shows real footage of a woman giving birth. Read full story › Source: Campaign...