By John Glenday Samsung has unveiled the next in line to be king of its Samsung Galaxy range of mobile phones, the S5, which it is seeking to differentiate from past models through the use of a finger print scanner and built-in heart rate monitor. The biometric security feature first appeared on the iPhone 5S but will now be adopted by Samsung’s flagship, allowing owners to securely log-in to their device and even make PayPal payments with a single touch. A heart rate sensor is integrated just below the camera and can be used to monitor fitness and health in conjunction with the S Health Read full story › Source: The Drum...
Read MoreBy Louise Ridley Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket’s online TV channel in the spring. Read full story › Source: Campaign...
Read MoreBy John Glenday The Conservative party is seeking to detoxify its image with some voters by relabeling themselves as the workers’ party as part of a re-branding exercise. Party chairman Grant Shapps will announce the move later today when he is expected to say: “The Conservatives are the Workers’ party and we are on your side. “Sir John Major campaigned for what he called a ‘classless society, and I would argue this is the society we are fighting for in government today: a Britain where it doesn’t matter who your parents are, where you can go as far as your talents and hard work will Read full story › Source: The Drum...
Read MoreBy John Glenday Publicis Groupe has announced its acquisition of South African digital media agency Lighthouse Digital, to be integrated within Starcom MediaVest Group. Lighthouse is well regarded for its use of social analytics tools as the first agency in Africa to offer clients a proprietary real-time reporting dashboard. The agency is also experienced in the use of automated bid management tools for paid search and media buying. Iain Jacob, president of dynamic markets for SMGsaid: “We are in growth mode in South Africa, recognizing its importance as a market and a hub for the entire continent. With this acquisition of Lighthouse Digital, SMG in Read full story › Source: The Drum...
Read MoreThe deal will see Lemon Sky, which employs around 70 people, based in Warsaw and Wroclaw, become wholly owned by JWT. Lemon Sky, which works with Orange, Tesco, Leroy Merlin and Nestlé, reported unaudited revenue last December of €2.7m. WPP generates around $150m in Poland each year, employing over 1,000 people. Read full story › Source: The Drum...
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