Posts made in February, 2014

on Feb 25, 2014

By Stephen Lepitak WPP boss Sir Martin Sorrell has highlighted his commitment to growing within fast growing markets, such as China, by stating at a company event that if he could ‘double up’ the group’s business within the region, then he would. Speaking at a WPP conference to analyse the recent BrandZ Top 100 Chinese Brands pollthat was released in December last year, Sorrell told the Financial Times emerging markets editor James King that he believed the future growth of the company would stem from withthe emerging markets. He began by explaining that he had recently returned from the Winter Olympics in Read full story › Source: The Drum...

on Feb 25, 2014

By Angela Haggerty Almost a third of smartphone users regularly need to call a business directly when searching for information on their mobiles, Google research on click-to-call services has revealed. The study, commissioned by the tech giant and carried out by Ipsos, found that of the 1,500 respondents who took part, a substantial 94 per cent had at some point needed to speak to a person directly when they picked up their smartphone to find out more information about a product or service. Forty-two per cent said they had used the click-to-call function when available to them. Online shoppers found the service particularly important, with Read full story › Source: The Drum...

on Feb 25, 2014

Charity hopes the ‘shocking and impactful’ campaign will raise awareness of its work to save babies from dying. Read full story › Source: Marketing Week...

on Feb 24, 2014

By Dan Grech Now that Facebook has gotten it’s mitts on Whatsapp, based on the revelations of the PRISM surveillance program last year you may extend your trust issues with the social network giant to the companies they acquire. Here are three alternative messaging apps that promote their security as a their biggest selling point: Telegram A reported 4.5 million new users flocked to Telegram after the recent outage Whatsapp suffered, just hours after its acquisition by Facebook. Telegram has an encrypted service and offers a self destruct feature. In December 2013 Telegram backer, Pavel Durov, offered a reward of $200,000 in Bitcoins for anyone Read full story › Source: The Drum...

on Feb 24, 2014

By Stephen Lepitak Lord Nat Wei, UK Government adviser for the Big Society has called on British brands and businesses to work with China to help develop the Chinese Dream in a way that can improve the world and become a global dream. Speaking to an event organised by the international marketing network WPP, Wei used the opportunity to address a room of British and Chinese media professionals and brand marketers to call on them to partner to help develop the Chinese Dream for the good of the world. The phrase ‘Chinese Dream’ is one coined by the country’s president, Xi Jingping to Read full story › Source: The Drum...