MWC 2014 Facebook’s founder shares Internet.org vision to get everyone online and discusses WhatsApp plans. Read full story › Source: Marketing Week...
Read MoreJohn Prescott, Dermot O'Leary, Bill Bailey and Keith Lemon go commando for Male Cancer Awareness Campaign
By Angela Haggerty John Prescott, Jeremy Kyle, Dermot O’Leary and Bill Bailey are among a host of celebrities going commando in a campaign supported by Paddy Power to raise the profile of the Male Cancer Awareness Campaign. The campaign was created by Lucky Generals after winning the charity’s account in January, and it has garnered support across the industry with brands such as Google, Virgin and Tetley making the campaign stickers available at their HQs. Paddy Power will distribute more than 100,000 free stickers from its 265 stores. The campaign urges men to ditch their underwear and wear the sticker on the official going Read full story › Source: The Drum...
Read MoreFacebook’s Mark Zuckerberg defends $19bn purchase of WhatsApp and outlines mission for connecting world to internet
By Jessica Davies During his Keynote address at Mobile World Congress in Barcelona this evening, Facebook founder Mark Zuckerberg defended its $19bn acquisition of WhatsApp, and outlined their “shared vision” of connecting the world to the internet. “With WhatsApp it’s about the strategic value of what we can do together. I think by itself it’s worth $19bn even if it doesn’t have the revenue to show for it – but it has the reach. I could be wrong – this could be the one service that gets to one billion people and ends up not being that valuable – but I don’t think Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Business software maker Oracle has signed an agreement to buy online data management firm BlueKai, the company confirmed on Monday. The move followed reports on Business Insider at the weekend that a deal between the companies was expected, and estimated its worth at around $400m. The figures involved in the agreement have not been disclosed by Oracle. In a statement on the company’s website, Oracle said an agreement had been signed in principle but was subject to regulatory approval. The acquisition marks further intent from Oracle to carve its name in the marketing and advertising tech space following the acquisition of web-based Read full story › Source: The Drum...
Read MoreNew Forrester report finds that CMOs are aiming higher than before, with aspirations to take on COO and CEO roles in their next career move. Read full story › Source: Marketing Week...
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