New Forrester report finds that CMOs are aiming higher than before, with aspirations to take on COO and CEO roles in their next career move. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Advertiser categories such as arts and entertainment and telecom are becoming up to 60 per cent more competitive in the programmatic market, according to the new Advertising Intelligence Index from Turn, while the sporting category has become 121 per cent less competitive. The research discovered that eCPM (effective cost-per-thousand impressions) for social, display and video advertising increased year-over-year for January 2014 compared with January 2013. “Global advertisers are always looking for an edge to determine which channels, devices, and times are most effective to reach their most valuable audiences,” said Paul Alfieri, vice president of marketing, Turn, noting the 28 per cent Read full story › Source: The Drum...
Read MoreMWC: SMS and MMS campaign for Clash of the Clans game to run across Brazil, Argentina, Colombia and Mexico. Read full story › Source: Marketing Week...
Read MoreJob candidates could face avatars instead of employers as university-developed video interview software launches
By Angela Haggerty Job candidates could soon find themselves taking part in a brand new kind of interview following the launch of a video interviewing software in which avatars ask the questions. Developed at York St John University’s creative incubator, The Phoenix Centre, the ‘Shortlister’ software has been backed financially by Tim Whitworth, co-founder of Republic. As well as simulating real-life interviews, the software managed liaison and feedback with candidates. The software was founded by David Dewey, who said: “The advances in video conferencing and call technology in recent years have led to a dramatic increase in the use of video devices in every aspect Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Carlsberg UK has invested £3 million in a campaign to launch its new blackcurrant-flavoured lager, Carlsberg Blackcurrant, in a bid to appeal to a wider audience of alcohol drinkers. From March, the brewing company is rolling out Blackcurrant in supermarkets nationwide, following an exclusive launch period with Asda this month. Dharmesh Rana, senior brand manager for Carlsberg UK, said: “We’re working to be the best beer and beverage business in the UK by providing our customers with a range of beers and beverages that appeal to every occasion and every consumer. “Our insight shows consumers are looking for a range of Read full story › Source: The Drum...
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