Posts made in February, 2014

on Feb 24, 2014

By Staff Writer The Drum speaks to Daniel Rosen, CEO, Joule, about his favourite recent mobile campaigns, as well as his views on Google Glass and other mobile game changers. Rosen is one of the judges at this year’s MOMAs, which is currently open for entry – with a deadline of this Friday, 28 February. What do you expect from mobile in 2014? I’m really excited the way digital is cutting deeper into the physical world, and how tech isn’t becoming part of our lives, it’s becoming part of us and the world around us. Wearable technology, although still in its baby stage, will not Read full story › Source: The Drum...

on Feb 24, 2014

By Angela Haggerty Trinity Mirror has launched an online classified ads service for its regional brands called Buysell. The publisher partnered with online classified providers Vivastreet to create the service, which offers categories such as properties, electricals, homewares, cars, events and pets. The service is responsive to desktop, tablet and mobile. Tom Harte, digital commercial director, said: “We are delighted to partner with Vivastreet to further enhance our multimedia portfolio and allow us to maximise responses for our customers while also giving our readers and users the content they are looking for. “Buysell will allow us to offer local individuals and businesses cost-effective digital trade and Read full story › Source: The Drum...

on Feb 24, 2014

By Jennifer Faull An advert has appeared on YouTube for the new Xperia Z2, Sony’s new flagship smartphone which it revealed at Mobile World Congress today, 24 February. The ad shows some of the features of the new device, including the 20.7-megapixel camera which can take 4K videos, the slow motion options, and the water resistant specifications. It follows a choreographer as he uses the phone to capture inspirational shots of street performers and ends on the tagline ‘Details Make the Difference.’ Sony partnered with the estate of Michael Jackson to launch the Xperia Z2, playing the ad out to Jackson’s Read full story › Source: The Drum...

on Feb 24, 2014

By Noel Young Sometimes it seems America can’t get enough of the Brits – look at how Downton Abbey has mopped up the ratings – but sometimes, as Piers Morgan has found out, there’s only so much they will take of people rabbiting on about what’s wrong with America. I have no doubt Piers will make a comeback with hopefully big interviews. America has noted well the phenomenal feat of the late David Frost with his Nixon Interview. But now it looks as if another pair of less salubrious Brits are to capture attention this side of Read full story › Source: The Drum...

on Feb 24, 2014

By Direct Marketing News The data platform will be integrated with Responsys and Eloqua in Oracle’s expanding push into automation. Read full story › Source: DM News...