on Feb 24, 2014
By Jennifer Faull Virgin Atlantic has launched a new mobile platform promising to offer a “unified experience” to consumers searching for content on the go. The digital platform was developed in partnership with DigitasLBi and is the latest phase in Virgin Atlantic’s ‘Web Futures’ programme. The mobile experience follows the same design language as the brand’s desktop digital presence, with all modules built using fluid techniques to ensure that they work across any future mobile platforms. Key features of the platform include a new Flight Status function, an easy to navigate home page, and increased content about destinations and other essential information such as airports Read full story › Source: The Drum...
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on Feb 24, 2014
Jagermeister ramps up efforts to break from Jager Bomb ties with first UK TV campaign. Read full story › Source: Marketing Week...
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on Feb 24, 2014
MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents. Read full story › Source: Marketing Week...
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on Feb 24, 2014
Chambers will replace Patrick Jubb, who left the car marque at the end of January. Read full story › Source: Marketing Week...
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on Feb 24, 2014
By Jennifer Faull Dixons, owner of Currys and PC World, and Carphone Warehouse are in “very preliminary talks” over a possible merger. Confirming speculation to the BBC, the two companies said: “The boards of Dixons and Carphone Warehouse note the recent speculation and confirm that the two companies are in preliminary discussions regarding a possible merger of Dixons and Carphone Warehouse. “These discussions are at a very preliminary stage and there can be no certainty that a transaction will be forthcoming. No decision has been reached regarding the structuring of any such merger.” Over 500 Currys and PC Wold stores operate under the Dixons name, Read full story › Source: The Drum...
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