By Ishbel Macleod Fage UK has appointed 1000heads to provide ongoing social media, creative and strategic support for the Total Greek Yoghurt brand, following a successful pilot. The latest campaign as part of the #TryTotal strategy – ‘Total Plus’ – will run for four months from the end of February and builds on the first campaign. Alison White, head of marketing and communications for Fage UK, said: “We set the team at 1000heads a tough but exciting challenge and they delivered. We’re excited about Total+ and the new #TryTotal campaign, and know that consumers will love collaborating on inspirational new ways of using Total Greek Read full story › Source: The Drum...
Read MoreBy Angela Haggerty US-based media conglomerate Discovery Communications may be recruiting BSkyB to join a bid for Richard Desmond’s Channel 5, according to reports. News that Desmond was looking to offload the channel trickled out in January, and bids for the channel – which Desmond is thought to value at around £700m – are due in next Thursday. According to Financial Times sources, Discovery – which is controlled by John Malone – and BSkyB are in talks with the aim of BSkyB taking over the channel’s advertising sales remit following any successful bid. Other possible contenders for the channel include BT and NBC Universal. In Read full story › Source: The Drum...
Read MoreCarlsberg says the flavoured beer category represents a “sizeable” sales opportunity. Read full story › Source: Marketing Week...
Read MoreBy Angela Haggerty Fiat has been named the sponsor of the new series of Channel 4’s One Born Every Minute, which launches tonight (24 February). The car brand will use the slot to promote its 500L family range and its set of three idents – created by Krow Communications – feature a voiceover from comedian Arthur Smith for the Brian the Bear character. Elena Bernardelli, marketing director at Fiat UK, said: “One Born Every Minute is one of the most life affirming programmes on TV and is focused around early parenthood. “Fiat 500L communications are all about celebrating real-life parenting moments which is why the show Read full story › Source: The Drum...
Read MoreBy Gillian West The Society of General Microbiology has unveiled its new image after revising its vision and mission left its existing branding feeling outdated and uninspiring. Working with creative agency Firedog, the Society of General Microbiology’s new branding aims to reflect the organisations forward-thing approach when used in both print and digital media. As the existing branding failed to adapt to digital Firedog created a brand mark suitable for both domains, an ‘M’ device subtly hints towards microbiology without being overly explicit with the design hoping to appeal to the widest range of people. A series of colour combinations has been employed to Read full story › Source: The Drum...
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