Posts made in February, 2014

on Feb 24, 2014

Deal could create a retail giant with more than 3,000 stores across Europe. Read full story › Source: Marketing Week...

on Feb 24, 2014

By Ishbel Macleod Luxury jewellery brand Tiffany & Co has appointed Ogilvy & Mather Worldwide as its creative agency of record. Helping the internal marketing team, Ogilvy & Mather will work across print, digital and out of home for the brand, providing brand positioning and advertising support. Tiffany senior VP-chief marketing officer Caroline Naggiar, has stated that the famous jewellery company was “impressed by Ogilvy’s experience in luxury, creative approach to solving consumer challenges in a new era of brand building, and proven ability to implement integrated campaigns across the globe.” This comes after Tiffany began a search for an agency in October 2013. “We know Read full story › Source: The Drum...

on Feb 24, 2014

By Gillian West Scottish Swimming has marked another step in its progressive online strategy by unveiling a new fully responsive website developed with agency partner Dog Digital. The National Governing Body’s bid to ensure everyone can swim was a key goal of the site, encouraging swimming at all levels with extensive information for swimmers and new features such as a Pool, Club and Event Finder which is integrated with Google Maps to enable journey planning and directions. Scottish Swimming’s social channels have also been incorporated into the site allowing visitors to view and interact with social content all in one place. “We Read full story › Source: The Drum...

on Feb 24, 2014

By Gillian West Former Mother executive producer Matt C. Minor had joined The House Worldwide in the newly created role of head of film and entertainment, effective immediately. Minor’s appointment follows account wins including Levi’s and Laurent Perrier and sees him tasked with bringing his production expertise to the communications network’s expanding client roster. As executive producer at Mother Minor worked on Coca-Cola’s moving image output including, Coca-Cola, Powerade, Schweppes and Oasis brands. He also worked on Stella Artois and Pablo the drug mule dog for COI amongst other brands. Of the appointment, founder and CEO of The House Worldwide, Richard Pinder commented: Read full story › Source: The Drum...

on Feb 24, 2014

By Michael Feeley Silverbean, the digital marketing agency with offices in Newcastle and London, has appointed Jonathan James as digital director. In his new role, Jonathan will head up Silverbean’s London office, overseeing delivery of the agency’s range of SEO, PPC, CRO, affiliate marketing and online advertising services to clients in the capital. Silverbean has also appointed Sarah Nielsen to the role of account director to manage the agency’s performance marketing division. Sarah previously worked at Affiliate Window as an account director. Steven Underwood, director at Silverbean, said: “We’re really pleased to have welcomed Sarah and Jonathan to the team – they Read full story › Source: The Drum...