By Arif Durrani Mark Craze, chief executive of Havas Media Group in the UK, is leaving the French marketing group after nine years to explore other “exciting new projects”. Read full story › Source: Campaign...
Read MoreLothian Buses looks back at its 143 year history in stop motion video as its trams begin to take to the city centre's roads
By Gillian West Lothian Buses has worked with Edinburgh-based Heehaw Digital to create a stop motion video and print project celebrating the history of the company. ‘From There to Here’ begins in the 19th Century and charts Lothian Buses progression right up until the present day, with the soundtrack and city skyline evolving as the film travels through time. In addition to charting Lothian Buses evolution the film also features facts and archive photographs covering almost 150 years’ worth of history. Vehicles from horse and carriage to the new eco-trams feature in the video, alongside buildings and landmarks which feature on the Edinburgh Read full story › Source: The Drum...
Read MoreFacebook-led Internet.org teams up with Unilever to improve rural India internet access in latest project
By Angela Haggerty Internet.org – an initiative led by Facebook’s Mark Zuckerberg – has teamed up with Unilever to nail down ways to improve internet access for millions of people across rural India. The pairing – announced ahead of Zuckerberg’s keynote speech at Mobile World Congress 2014 – will kick off with a study examining issues with cost and infrastructure, but also educational and cultural factors which could be impeding progress. The research will then be used to “inform the development of a series of on-the-ground projects” aiming to improve connectivity in rural India. Internet.org – which launched in August last year with a group Read full story › Source: The Drum...
Read MoreBy Staff Writer On Friday we launched our new weekly creative contest, Tight Briefs, by setting our readers the challenge of designing a new currency for Scotland in a day. (Alex Salmond, take note…) Now it’s up to you to decide which entry from our crop of weird and wonderful coin designs and currency ads deserves to be crowned our first Tight Briefs winner. All you have to do is click the ‘like’ button next to your favourites below. But remember, there’s a lot at stake here, so use your vote wisely. To recap, every Friday we’ll set an advertising or design brief which Read full story › Source: The Drum...
Read MoreBy Gillian West Pepsi Max has turned to YouTube in order to engage its millennial audience to ‘Live for Now’. Along with ad agency AMV BBDO Pepsi Max has created ‘The Unbelievable Channel’ on YouTube where it will showcase a host of unbelievable feats and experiences. The first challenge posted by the brand features stunt man Damien Walters attempt to ‘Run the Loop’. Usually only attempted by those on skateboards and BMXs, the video shows Walters attempts to run in a 360 degree circle at speed. We have to admit we did physically recoil in horror when Walters crash mats were removed after watching some of Read full story › Source: The Drum...
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