Posts made in February, 2014

on Feb 24, 2014

By Ishbel Macleod Those who primarily use Twitter on their mobile device are 1.2 times as likely to engage daily than average users and 58 per cent access the platform several times a day, research from the social platform and Nielsen has found. It was discovered that 80 per cent use Twitter on their smartphone, while 70 per cent say that mobile is the main way that they access and use the social platform. Half of these mobile-first users looked at Twitter while commuting, while one in three use in when out with friends, and one in four use Twitter while at live events. There was Read full story › Source: The Drum...

on Feb 24, 2014

By Jeremy Lee PruProtect, the life protection insurance company, has hired BBD Perfect Storm to handle its advertising account. Read full story › Source: Campaign...

on Feb 24, 2014

By Gillian West Every week The Drum publishes a selection of new Creative Works. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured in the next issue of The Drum (19 March) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 3 March to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter – @TheDrumCreative. Read full story › Source: The Drum...

on Feb 24, 2014

By Jessica Davies WhatsApp founder and CEO Jan Koum has promised its mission won’t change and that it will remain independently run following its $19bn acquisition by Facebook. Speaking during a keynote session at Mobile World Congress in Barcelona this morning, Koum said the fundamental values of the two companies are “aligned”, with both on a “mission” to make the world more connected. Koum also revealed that the messaging app will launch a voice version in the second quarter of this year. The service will initially roll out on iOS and Android devices, followed by Windows and Blackberry devices. “Five years Read full story › Source: The Drum...

on Feb 24, 2014

By Ishbel Macleod Paragon, the vehicle processing supplier, has appointed Brass to handle its integrated marketing campaign following a competitive pitch process. Brass will look to create a campaign to support the company’s growth plans, as part of the six figure account. The agency has said that it will focus on developing ‘a compelling and clear message to the market’. Mike Pilkington, managing director of Paragon Automotive said: “Brass has an unrivalled understanding of the automotive sector and brought a clear strategy to develop our brand proposition in key markets. We have some ambitious growth plans and their integrated approach provided the clearest return on our Read full story › Source: The Drum...