Posts made in February, 2014

on Feb 24, 2014

By Ishbel Macleod So long, dancing pony. Three has unveiled a new advertising campaign, showing a young girl and her pet kitten belt out Starship’s eighties power anthem, ‘We Built This City’. Created by Wieden & Kennedy London, the ad looks to encourage the UK to share silly stuff, from funny memes or selfies, to cute animal pictures. Tom Malleschitz, marketing director at Three, commented: “Last year we were blown away with the runaway success of our moonwalking pony, Socks. As the network built for the internet we understand people’s behaviour online and know that cute, silly, or unexpected images and videos are what make Read full story › Source: The Drum...

on Feb 24, 2014

By Jessica Davies Unilever will unveil its first programmatic mobile marketing platform – Konnect – at Mobile World Congress in Barcelona later this afternoon. The FMCG giant has likened Konnect, which is based on Brandtone’s mobile marketing platform, to a “Bloomberg terminal for marketers”, letting marketers send targeted campaigns at scale to an opt-in database of customers. Unilever is the first user of Konnect and will launch initially in India ahead of planned rollouts in China and Indonesia. Messages and feedback requests can be sent to consumers in emerging markets, who have already given Brandtone permission to store their details within its database. The Read full story › Source: The Drum...

on Feb 24, 2014

Marketing Week visits Twitter’s pop-up studio and finds out how the site is looking to mentor UK brands to create memorable marketing on the platform. Read full story › Source: Marketing Week...

on Feb 24, 2014

By James Swift Jägermeister is to launch its first TV advertising campaign in the UK next month, with a 60-second spot about a group of professional surfers. Read full story › Source: Campaign...

on Feb 24, 2014

By John Glenday Ericsson and Philips have announced that they are to collaborate on a smart street lighting initiative which will entail connecting lamp standards to mobile broadband links. The LED street lighting model is intended to usher in greater energy efficiency for urban areas by renting space on lighting poles to network service providers to offset the cost of installation. Philips reckon the new lighting technology can net savings of between 50 and 70 per cent, rising to 80 per cent when coupled with smart controls. Ericsson President and CEO Hans Vestberg said: “This is a tremendous solution using ICT and partnerships to address the Read full story › Source: The Drum...