By John Glenday Visit Wales is to premier a new £4m EU funded advertising campaign on St David’s Day to entice UK and Irish visitors to the country this spring and summer. Have you packed for Wales? asks would-be tourists whether they’ve made the necessary preparations for a three day break or a week-long vacation by packing an open mind, sense of adventure and appetite for discovery. Backed by the European Regional Development Fund and directed by Marc Evans the piece showcases the natural beauty which Wales has to offer. Evans said: “This was a dream job for me. I was brought up in Cardiff but Read full story › Source: The Drum...
Read MoreVita Coco lets fans gift a carton of the drink as part of its biggest digital push in the UK. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod An open mind, a sense of adventure, and an appetite for discovery are items you must pack for a holiday to Wales, a new Visit Wales ad suggests. The £4m campaign was created by Golley Slater Cardiff, and funded by European Regional Development Fund. Mike Leeson, managing director, Golley Slater said: “As an agency with its roots in Wales we are proud to be playing our part in promoting the strength of our tourism offer and the beauty of our country. Wales is fast building an international reputation for the quality of its creative sector and it was great to be able Read full story › Source: The Drum...
Read MoreBy Jessica Davies Nokia has used Mobile World Congress in Barcelona to unveil its first Android smartphone Nokia X. The Finnish handset maker, which previously focused on running Windows Phone operating systems, was snapped up by Microsoft after its mobile business suffered in the face of bitter competition from Samsung and Apple. The phone uses a blend of Asha and Windows Phone, which can run Android apps but will not run on Google Play store but features its own app store. The launch of Nokia X marks its first Android-based product, and has been priced at 89 euros, to capture the “fast growing, Read full story › Source: The Drum...
Read MoreBy John Glenday Sony has lifted the lid on a trio of new smartphones and tablets to augment its flagship Xperia line as the Mobile World Congress gets underway in Barcelona. The range of gadgets includes the Xperia Z2 tablet, described as the world’s slimmest and lightest waterproof’ device, as well as the Xperia Z2 and M2 smartphones. In addition to the expected specifications boost these gadgets also harbour a number of design innovations; notably the first incorporation of digital noise cancelling technology in a tablet. Kunimasa Suzuki, president and CEO, Sony Mobile Communications said: “The Xperia Z2 Tablet represents the pinnacle of tablet Read full story › Source: The Drum...
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