MWC: FMCG company to use insight tool to reward consumers in emerging markets for engaging with its brands. Read full story › Source: Marketing Week...
Read MoreBy John Glenday Nokia, Sony and Samsung are expected to unveil a welter of fresh smartphones at Mobile World Congress later today, as the battle for dominance in 2014 sales charts gets underway. The trio of handset makers are keen to showcase their latest innovations with Nokia branching away from Windows Phone to produce its first ever Android equipped handset, posing a direct challenge to Samsung and budget Chinese manufacturers. Sony meanwhile is expected to its Xperia-branded product line with a new flagship device whilst Samsung seeks to maintain its position at the top of the tree with the latest iteration of its popular Galaxy Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Virgin Atlantic has unveiled an animated inflight film to replace the seminal film created by Nexus almost 12 years ago. Art & Graft was appointed to the project following a ten-way pitch, and created a six minute video showing a central character weary of inflight safety messages. The video then changes to different movie genres to illustrate safety messages, taking the character to a car chase and a wild west saloon. Mike Moloney, founder of Art & Graft, said: “Just as the Virgin passengers are about to set off we wanted to take them on a little journey of our very own. Mirroring Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Dare has hired Vassilios Alexiou, the founder and executive creative director of the interactive design consultancy Less Rain, in the new role of director of experience design. Read full story › Source: Campaign...
Read MoreBy Jessica Davies Summly founder Nick D’Aloisio has unveiled the next generation of Yahoo’s mobile news service News Digest for the UK market, designed to curate and summarise the biggest news stories from multiple sources in one place. D’Aloisio, who revealed the first demonstration of the UK app at a Mobile World Congress press briefing in Barcelona this morning, said the product is aimed at helping mainstream readers cut through the fragmented online news landscape, curating a “finite” summary of news stories, curated from multiple publishing sources. The UK version features entirely localised content, drawing from publishers with which it has Read full story › Source: The Drum...
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