Posts made in February, 2014

on Feb 23, 2014

By Natalie Mortimer Kellogg’s UK has launched a new social media campaign for its Crunchy Nut cereal, which includes interactive video banners and personalised responses, to boost its current Facebook following. ‘The Crunchy Knight’ campaign sees the Knight take over rich media ad placements where users are invited to try and get their hands on ‘the King’s Bowly Grail’ by clicking on the ad, but are then thwarted by the Knight when the cursor is ‘captured’. Social content on Facebook includes video posts featuring the Knight daring users to ‘challenge’ him and the chance to win a personalised Medieval pack of Crunchy Nut. The campaign Read full story › Source: The Drum...

on Feb 23, 2014

By Natalie Mortimer The Local Government Association (LGA) is urging social media platforms to post health warnings over the social media drinking game ‘NekNomination’, which has so far been linked to five deaths in the UK. The association, which represents almost 400 councils in England and Wales, said it believes social media operators have a “responsibility” when it comes to spelling out the risks, and suggests the social media giants post messages similar to “shock cautions emblazoned on cigarette packets”. The craze involves participants filming themselves downing vast amounts of alcohol, nominating someone to continue the game, and then posting the video on Read full story › Source: The Drum...

on Feb 23, 2014

By Natalie Mortimer Mobile World Congress 2014, the annual trade show for the mobile sector, kicks off tomorrow (24 January) in Barcelona with around 75,000 delegates expect to descend on the Catalan capital. Mark Zuckerberg, founder and CEO of Facebook will be headlining in the first of the week’s Mobile World Live keynote sessions on Monday (24 January), which will be broadcast over the internet and via Mobile World Live TV. Zuckerberg is expected to focus his speech on extending internet coverage in developing countries across the world. The trade show will take place at the Fira Gran Via, a purpose-built conference centre that Read full story › Source: The Drum...

on Feb 22, 2014

By Ishbel Macleod Just days after Facebook announced that it had acquired WhatsApp for $19bn, the app suffered an outage for several hours, leaving users angry and taking to Twitter to ask what was up with WhatsApp. Now back up and running after being down for at least 210 minutes, a WhatsApp Twitter account has blamed ‘server issues’ for the messaging app not working. However, some users are still reporting issues with areas such as adding contacts and sending images. WhatsApp currently has about 450m users, although Facebook founder Mark Zuckerberg predicts this will hit a billion within a year. Read full story › Source: The Drum...

on Feb 22, 2014

By Noel Young Microsoft with new man Satya Nadella in charge is set to cut the price of Windows 8.1 by 70% for makers of low-cost computers and tablets as they compete with ultra cheap rivals such as Google Chromebooks which sell for around $250. Manufacturers will be charged $15 to license Windows 8.1 and preinstall it on devices that retail for less than $250, instead of the usual $50, said a Bloomberg report. The discount will be on any device that come in under $250. Stronger competition from Apple and Google has cut into Microsoft licensing revenue includes Windows Read full story › Source: The Drum...