By Angela Haggerty Google reportedly tried to buy WhatsApp for more than $19bn in a last minute effort to stop Facebook snapping it up. According to The Information, WhatsApp co-founders Jan Koum and Brian Acton turned the offer down after Koum met with Google CEO Larry Page just days after Facebook founder Mark Zuckerberg had put his offer on the table. It’s understood Page told Koum that WhatsApp was “a big threat to Facebook” and should stay independent, adding that joining up with Facebook would significantly affect “how things play out for years to come”. Google allegedly tried to buy WhatsApp for a Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Sony has created a Street View-esque interactive campaign allowing online users to explore one of the the world’s largest model railroads, Northlandz. Built by one man, Bruce Zaccagnino, Northlandz has a huge 50,000 feet of railtrack and the model world is intricately detailed. As part of Sony’s ‘Be Moved’ campaign, the brand teamed up with Wieden and Kennedy and Bossa to create the project. Thousands of images from various angles were captured using Sony’s QX100 lens-style camera and the team then fused together HTML5, CSS3 and Web GL animations to produce a website enabling users to explore the three main landscapes Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The White House shines a bright light on frivolous patent infringement suits, urging the introduction of rule changes and online help for unwitting defendants. Read full story › Source: DM News...
Read MoreBy Direct Marketing News The future looks bright for marketers’ budgets. Read full story › Source: DM News...
Read MoreGeorge Dymond, who quit Morrisons after just weeks in the role, will become operations development director at Tesco. Read full story › Source: Marketing Week...
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