Posts made in February, 2014

on Feb 21, 2014

By James Doleman News of the World used “bin man” to check rubbish for information Sophie Wessex story ran after letter leak Trial adjourns until Tuesday Court resumed this afternoon to continue to hear evidence from former News of the World and Sun editor Rebekah Brooks. Jonathan Laidlaw QC, her defence barrister, took the witness through a folder of documents presented by the prosecution. The first of these was an email exchange from 2000 relating to a former News of the World journalist Neville Thurlbeck. In the first of these, Brooks stated: “I need to promote Neville.” There was then discussion about a rise in his Read full story › Source: The Drum...

on Feb 21, 2014

By Staff Writer Facebook has published the results of a study, conducted in partnership with TV analytics company SecondSync, pulling together a wealth of insights about how users of the social network interact during TV programmes. The figures represent insights from TV audiences across the UK, US and Australia. Read full story › Source: The Drum...

on Feb 21, 2014

By Ishbel Macleod Tetley is celebrating its sponsorship of the Rugby League’s Challenge Cup with ‘Pass it On’, developed by The Marketing Store. The first story-driven social media campaign for the brand, it gives fans the chance to win VIP tickets to the Tetley’s Challenge Cup Final by sharing their Rugby League stories on Facebook and Twitter, and if they mention their community club, the club could win £1,000. Tetley’s brand manager Dominique Shirman explained: “The Tetley’s brand has had a long association with Rugby League and our sponsorship of the Tetley’s Challenge Cup presents another opportunity for us to connect with our consumers Read full story › Source: The Drum...

on Feb 21, 2014

By Stephen Lepitak Kopparberg has appointed Good Stuff to handle its £1m media account following a review. The cider brand account has moved out of Arena after over six years with the Havas owned agency. According to Nielsen the brand spent just over £960,000 on media during 2013 following the appointment of 18 Feet & Rising to create a TV campaign campaign last year. At the time of writing, no one from the brand, Arena or Goodstuff had responded to The Drum’s approaches to comment. Read full story › Source: The Drum...

on Feb 21, 2014

By Direct Marketing News Spider.io, an online fraud fighter that uncovered a major YouTube breach last year, will be integrated into DoubleClick. Read full story › Source: DM News...