Nike accelerates global effort to increase online sales four times by 2017 with kit launch. Read full story › Source: Marketing Week...
Read MoreBy James Swift Jack Daniel’s has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand’s ties to music. Read full story › Source: Campaign...
Read MoreBy Michael Feeley The Agency has announced annual results that show an increase in turnover by 50% and gross profit by 35% in 2013. The firm (which delivers a range of planning, creative, digital and media services) also added five new members to its team last year, taking the total headcount to 25 across its offices in Bath and London. Saman Mansourpour, managing director of The Agency, believes that an enhanced focus on digital services has paid dividends: “We have invested heavily in our technology capabilities in light of new client wins and the increased emphasis on digital marketing in general by the industry. Our Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Exterion Media has appointed Shaun Gregory, previously managing director of advertising at Telefónica, as CEO. In his new role, which he is expected to take up in July, Gregory will look to spearhead innovations across the out of home sector and create even more value for advertisers. He said: “It’s widely recognised that this is an exciting and transformative time for the out of home sector. No other form of media is better placed to take advantage of connected consumer trends and pull together various platforms and technologies, delivering engaging forms of communication that are hard to replicate. “Exterion Media is poised Read full story › Source: The Drum...
Read MoreOnline portal will provide advertisers and brands with a list of copyright infringing sites. Read full story › Source: Marketing Week...
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