Posts made in March, 2014

on Mar 31, 2014

By Mark Banham St Luke’s has added the UK account for Heineken beer to its Strongbow cider business. Read full story › Source: Campaign...

on Mar 31, 2014

Financial Conduct Authority to review rules regulating promotions and product labelling. Read full story › Source: Marketing Week...

on Mar 31, 2014

By Gillian West MediaCom UK has announced that Dan Wood’s role at joint head of Connect has evolved to incorporate the role of head of media partnerships at MediaCom UK. The role has been created due to the growing importance and volume of partnership work within the office, assisting MediaCom with its 2014 goal of connected consumer journeys. Wood’s responsibilities as joint head of Connect, MediaCom’s implemental buying team, remain unchanged. As head of media partnership’s Wood has been tasked with developing the scale and innovation of the agency’s media owner partnerships. Additionally he will be responsible work working alongside client planning and Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod Brands will have the option to feature in pre and post-roll idents within video tweets, as ITV has joined with Twitter to implement Twitter Amplify across its content. The move looks to make messaging for brands more engaging, interactive and measurable. Theo Luke, Twitter Amplify, EMEA, said: “We’re incredibly excited about ITV’s plans for Twitter Amplify. Twitter and TV go hand in hand, and we believe these types of two-screen sponsorships make for a win-win-win situation. “Users receive spectacular, timely content in their timelines, broadcasters reach new audiences, and advertisers get an integrated cross-platform tool for reaching the social conversation, wherever it Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod Hill+Knowlton Strategies, the WPP owned communications consultancy, has announced that it is acquiring digital creative agency Rice5, which has offices in Hong Kong and Shanghai. This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast-growth markets and sectors. At the end of 2013, Sir Martin Sorrell predicted the next economic boom will be spearheaded from China. Rice5, which has 48 employees, has clients including Givenchy, L’Oreal Group and LEE Jeans. Rice5’s unaudited revenues for the year ended 31 December 2013 were HK$16.6 million. Read full story › Source: The Drum...