Posts made in March, 2014

on Mar 31, 2014

By Ishbel Macleod The British Medical Association (BMA)has created a streamlined mobile website, after discovering a 125 per cent year on year increase in those accessing the site via mobile devices. Created by Precedent, a select number of pages form the new mobile site using dedicated templates that are designed to provide a richer mobile experience and ensure members are able to get straight to the information they need, with a key focus around practical support for medical professionals and careers advice. The aim of the project was to deliver an improved user experience on mobile, that works across a range of devices and screen Read full story › Source: The Drum...

on Mar 31, 2014

By Gillian West As Advertising Week Europe gets off to a flying start WPP founder and CEO Sir Martin Sorrell has revealed the five things the UK has given to the global ad industry via a LinkedIn post. The first thing the UK has gifted the global ad industry with is pioneers says Sorrell, citing “visionaries like David Ogilvy, the Brit who, alongside American giants like Bill Bernbach, helped to defined the 20th-century US advertising industry”. Science is second on Sorrell’s list as “there is a great deal of art in advertising, but much of the credit for the science that underpins its effectiveness Read full story › Source: The Drum...

on Mar 31, 2014

By Ishbel Macleod Can’t attend Advertising Week Europe but really, really want to see a talk (or not just have to find out the key points through Twitter)? There are live steams for the six rooms where events are taking place, and we have them all here. See Steve Coogan’s talk at the ITV stage, hear the women in creativity talk in news room A and discover Facebook’s 20:20 vision in the David Lean room. News Room Studio A News Room Studio B The ITV Stage at Princess Anne David Lean Room Live from the Guardian Green Room Channel 6 Stage @ the #AWEurope Underground Ronnie Scott’s Jazz Club Read full story › Source: The Drum...

on Mar 31, 2014

By John Glenday Apple has launched a fresh round of litigation against its South Korean rival after suing Samsung for $2bn for ‘systematically’ pilfering key features for its latest handsets. The stratospheric sum translates to $40 per device and is the highest amount ever claimed by the Californian tech giant, potentially amounting to as much as $2bn if successful. For its part Apple stands to lose just $6m if its claim is unsuccessful. It centres on claims that Samsung copied tap-from-search technology which allowed browsers searching for a telephone number or address to simply tap it to call that number or locate it on a Read full story › Source: The Drum...

on Mar 31, 2014

By John Glenday Google has published new research finding as much as 80 per cent of major news outlets are subjected to attacks from state-sponsored hackers. The findings come from two Google engineers who presented their results to the Black Hat Asia 2014 conference in Singapore, which found that journalists are ‘massively over-represented’ when it comes to being targeted by state-sponsored hackers. Shane Huntley and Morgan Marquis-Boire confirmed that they actively track the state actor’s attack its users, issuing a warning to those it believes have been subjected to such activities on their webmail login. The Guardian has revealed that it is one of the news Read full story › Source: The Drum...