By Ishbel Macleod As anyone in the creative industries in London (or possibly the whole of the UK) will know, Advertising Week Europe kicks of today, 31 March. There is so much going on – from celeb led events to the chance to meet big agencies names, that we’re using Storify to compile the whole week as it happens, focusing on the best bits. We’ll be using the comments of the people there to help decide the best bits on order to make this, so if you’re attending the events, remember to use official hashtag #AWEurope. Remember, The Drum is also hosting Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Exterion Media, the company previously known as CBS Outdoor, has hired Shaun Gregory, the managing director of advertising at Telefónica, as its chief executive. Read full story › Source: Campaign...
Read MoreBy Staff Campaign, Marketing, Media Week and Brand Republic have kicked off their coverage of Advertising Week Europe 2014 with their dedicated live blog, LIVE@AdvertisingWeek. Read full story › Source: Campaign...
Read MoreBy John Glenday Thinkbox, the commercial TV marketing body, is set to publish new research later today during Ad Week which will highlight how advertisers can get the most out of both Twitter and TV. ‘#TVTwitter: how advertisers get closer to conversation’, polled 1,000 people to chart the rise of Twitter usage in conjunction with TV viewing, bolstered by events such as the BRIT Awards which generated 4.2m tweets. Amongst the report’s findings are that 3 in 4 people believe hashtags are searched for on Twitter because they’ve been seen on TV whilst the desire to accumulate retweets and responses drives much online activity. A total Read full story › Source: The Drum...
Read MoreBy Stefano Hatfield Ahead of Monday’s launch of London Live, its editorial director, and former Campaign editor, Stefano Hatfield, explains why he believes the capital will never be the same again. Read full story › Source: Campaign...
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