Posts made in March, 2014

on Mar 30, 2014

By Jennifer Faull Evgeny Lebedev, owner of the Independent, has said that the newspaper could be for sale at the “right price” although he is “not actively trying to sell it.” Lebedev, who owns the London Evening Standard and Independent, said both newspapers have improved circulations and revenue since he took control. He stated that the Evening Standard has gone from a circulation of 700,000 to 900,000 and, from losing £30m a year, is now in profit. There has been speculation for some time that the Independent could be sold off. His comments came ahead of the launch of London Live, a 24-hour network Read full story › Source: The Drum...

on Mar 30, 2014

By Jennifer Faull This powerful spot shows fire fighters at the scene of a car crash, fighting a blaze that threatens to get worse before it can be brought under control. As we watch, the wife of the main fireman talks in VO about what life is like with someone whose job is so dangerous, and how you always wait for a call or a text to say everything’s okay. It transpires 77 per cent of the emergency services are with Vodafone, and this is a highly memorable way to impress on us that if it’s good enough for them, it’s good enough for Read full story › Source: The Drum...

on Mar 30, 2014

By Jennifer Faull More people use Facebook to keep up to date with news than they do Twitter or YouTube. According to a new study from Pew Research, 30 per cent of American adults who use Facebook do so to keep up to date with news. However, only eight per cent of the overall user base on Twitter use it for news. The figure for YouTube was a fraction higher, with 10 per cent of those on the platform using it to get news. In Pew’s wider ‘State of News Media 2014′ report it also looked at how news is shared on Read full story › Source: The Drum...

on Mar 30, 2014

By Rohit Thawani Reddit is not a forum that marketers should enter on a whim, that’s how they are torn apart by the platform’s highly engaged community, which includes around 140 million unique users a month. It’s a place to engage, share and discover, not sell. Here, Rohit Thawani, director of digital strategy at TBWAChiatDay LA and Reddit member, offers his advice as to what brands should absolutely not do if trying to connect with the Reddit audience. 1) Don’t be a marketer. The first rule of Reddit – it is not an advertising platform. Sure, we all know if something blows up on Read full story › Source: The Drum...

on Mar 30, 2014

By Jennifer Faull In light of Mother’s Day, today 30 March, Visible Measures have compiled some of the most viewed UK ads in the past five years that celebrate motherhood. Topping the chart is the Fiat’s ‘The Motherhood’ ad which has pulled in over four million views on YouTube since it was released in December 2012. Check out the top ten below. Read full story › Source: The Drum...