By Jennifer Faull The government is trying to crack down on companies that hound households with unsolicited marketing calls after the Information Commissioner’s Office (ICO) revealed that it received over 120,000 complaints between April and November last year. Culture Secretary Maria Miller is pushing forward new plans in consultation with the Ministry of Justice (MoJ) which is reviewing whether firms that break the rules should be fined up to 20 per cent of their annual turnover. “Nuisance calls must stop. At best they are an irritation and an unwanted intrusion, at worst they cause real distress and fear, particularly to the elderly or housebound,” Read full story › Source: The Drum...
Read MoreConsultations to take place on lowering the punishment threshold and whether offenders should face fines of up to 20% of their turnover. Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer Prime Minister David Cameron has tweeted his congratulations to gay couples tying the knot after gay marriage became legal in England and Wales at Midnight. Cameron also released a statement via the government website, which said: “This weekend is an important moment for our country. For the first time, the couples getting married won’t just include men and women – but men and men; and women and women”. He added: “The introduction of same-sex civil marriage says something about the sort of country we are. It says we are a country that will continue to honour its proud traditions of Read full story › Source: The Drum...
Read MoreIt’s the way you tell it - what media agencies can learn from Chris Martin and Gwyneth Paltrow's uncoupling
By Jennifer Smith The big celebrity news of the week was the ‘uncoupling’ of celebrity couple and one of the darlings of London’s A-list circuit – Coldplay frontman Chris Martin and Oscar winner, Gwyneth Paltrow. Jen Smith, head of planning at Maxus, put down her copy of Hello to tell us what she thinks media agencies can learn from their situation and the ending of their marriage. So when is a divorce not a divorce? Well when it is a conscious uncoupling and you are Gwyneth Paltrow and Chris Martin. Like passer bys at the scene of a car crash – within minutes of Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer An ‘AdLand-Lord Pub’ map, pin-pointing which agencies frequent which pubs, has been created by The Red Brick Road ahead of next week’s Advertising Week Europe, to help you bump into an “advertising legend” during the four-day festival. After analysing tweets, Instagram photos, Foursquare Check-ins, and scouring hundreds of blogs to reveal which pub “belongs” to which agency, The Red Brick Road created the interactive Google map to help you sup a pint with Saachi & Saachi or have a pint with Publicis. The agency has also redesigned the pub logo to incorporate its “favourite agency customers”. Heading to advertising week? Read full story › Source: The Drum...
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