Posts made in March, 2014

on Mar 29, 2014

By Natalie Mortimer Microsoft has announced a change its privacy policy after the software giant admitted to reading the personal emails of a French blogger in 2012 to discover the identity of an employee leaking its software. The software giant was met with uproar when it revealed it had searched through a private Hotmail account to find correspondence with Alex Kibkalo, a former Microsoft employee accused of leaking Windows 8 code. In a post on Microsoft’s blog, Brad Smith, general counsel and EVP at Microsoft acknowledged that the situation “raised legitimate questions about the privacy interests of our customers,” and “effective immediately” it Read full story › Source: The Drum...

on Mar 29, 2014

By Natalie Mortimer Sony Online Entertainment (SOE) has appointed Shine Communications to raise awareness of its multiplayer online game ‘EverQuest Next Landmark’ across Europe. The project will see Shine hold a central showcase event in London for European gaming and lifestyle media, in addition to an executive interview programme. Shine will report into Michele Cagle, senior director of global communications at SOE, who commented on the appointment: “We are excited to bring Landmark to Europe on a more intimate level. Landmark is an online game unlike any that has come before it so it was essential that we bring on an agency partner Read full story › Source: The Drum...

on Mar 29, 2014

By Natalie Mortimer Employees at Mozilla have taken to Twitter to urge CEO Brendan Eich to step down over his support for an anti-gay marriage campaign, just days after he took up the post. Staff at the tech company were quick to air their views about his appointment, with Chris McAvoy, project lead for Open Badges at the Mozilla Foundation, one of several employees to take to the social networking site, according to The Independent. In April 2012 it was reported that Eich, then chief technology at Mozilla, had donated $1000 to Proposition 8, a 2008 Californian ballot to ban same-sex marriages in the Read full story › Source: The Drum...

on Mar 29, 2014

By Natalie Mortimer Luxury jewellery firm Fabergé has partnered with Harrods to host a digital portrait installation as part of an Easter themed pop-up. The ‘Fabergé Cinescope’ will enable visitors to try Fabergé jewellery via a digital mirror and create a one-of-a-kind animation portrait of themselves that can be shared across social media. Created in collaboration with Miroslava Duma, founder of Russian fashion site Buro 24/7, the digital concept is inspired by a popular Victorian novelty that creates a pre-cinematic form of animation. The animated portrait is based on the trompe-l’oeil optical effect created by two images placed on either side of a disk creating Read full story › Source: The Drum...

on Mar 29, 2014

By Natalie Mortimer A Canadian community of Inuit has launched a Twitter protest against Ellen Degeneres’ famous Oscar night selfie, which raised $1.5m for the United States Humane Society – a major opponent of the seal industry. Seal hunting supporters began tweeting pictures of themselves wearing sealskin on Thursday (27 March) using the hashtag #sealfie, according to The Guardian. The posts highlight the harvesting of seals for skins and food from an Inuit point of view, a practice they see as ethical and culturally and financially beneficial. @TheEllenShow I am an Inuit seal meat eater, and my fur is Read full story › Source: The Drum...