Posts made in March, 2014

on Mar 29, 2014

By Natalie Mortimer DC Thomson Family History, the publisher behind Genes United, has appointed Darren Makarem as chief operating officer. Makarem, currently special projects director at Guoman and Thistle Hotels UK, will work closely with chief executive officer Annelies van den Belt. He will contribute to the development of the DC Thomson Family History business strategy, holding overall responsibility for the role of chief finance officer and playing a key role in the businesses’ operational processes. DC Thomson Family History chief executive officer Annelies van den Belt said: “Darren brings with him a wealth of commercial experience and has a track record of Read full story › Source: The Drum...

on Mar 29, 2014

By Natalie Mortimer Data released by eBay Advertising has revealed that Easter is the time when consumers begin their summer shopping, regardless of adverse weather. The e-commerce store revealed that sales of BBQs doubled on eBay in the UK between March and April 2013, and sales of cricket bats jumped up by 40 per cent, despite last April being unseasonably cold. eBay identified the transition from March to April as the “tipping point” when shoppers start spending in anticipation of the summer months. Phuong Nguyen, director of eBay Advertising in the UK, said: “Regardless of the weather, we’ve seen that April is the Read full story › Source: The Drum...

on Mar 28, 2014

By Noel Young USA fast food chain Taco Bell is name-dropping Ronald McDonald – same as the McDonald clown – 240 times to promote its new breakfast menu. Ads featuring everyday men with the same name as the McDonald’s mascot (bright red hair and yellow jumpsuit) started airing on Thursday to promote Taco Bell’s new breakfast menu, which features novelties like a waffle taco. Taco Bell of Kentucky wants to boost sales by opening most of its roughly 6,000 US stores a few hours earlier, at 7 a.m., starting this week. Related But Taco Bell has a long way Read full story › Source: The Drum...

on Mar 28, 2014

By Natalie Mortimer Lego is to launch a digital campaign across mobile and web, in the first, global joint venture between Lego and Cartoon Network. The campaign, produced in partnership with SuperAwesome, will launch across the agency’s multi-channel kids and teens marketing platform. Lego Mixels was released in stores on 1 March and the franchise includes characters that can mix and combine with one another to create “wacky characters” and are available as cartoon content and mini Lego construction toys. Harry Harrison, Lego Mixels brand manager commented: “With children today interacting with content across so many different channels, it can be a tough challenge to engage Read full story › Source: The Drum...

on Mar 28, 2014

By Natalie Mortimer Robinsons has teamed up with Framestore, the Oscar-winning visual effects team behind Gravity, to create a £5m advertising campaign for its new portable squash product, Squash’d. Launching tomorrow the campaign saw the Britvic owned squash brand partner with Framestore to test out the product in zero gravity, as part of its “anywhere, everywhere” positioning. The campaign saw a crew of eight people flew 35,000 feet in the air and then plummeted 24,000 feet to create weightlessness. The team had just three minutes of zero gravity to film a water balloon being burst with a pin and Robinsons Squash’d being mixed Read full story › Source: The Drum...