Posts made in March, 2014

on Mar 28, 2014

By Ishbel Macleod A big dog with spots and a dinosaur are amongst the fantasy Mother’s Day gift ideas from children, as revealed in a series of short films by Adjust Your Set for Marks & Spencer. The brand films for M&S aim to portray the consideration that goes into Mother’s Day – with the sincerity that only children can portray. Chris Goral Barnes, CEO and Founder of Adjust Your Set, said ““As one of the most emotive platforms, Instagram was our first choice for soft launching the series for Mother’s Day. We wanted to drive a conversation and video is the best way to Read full story › Source: The Drum...

on Mar 28, 2014

By Ishbel Macleod Realise has appointed three new senior appointments to its team – head of analytics, head of search and performance marketing, and head of account management agency – as the agency looks to support its growing client base. Andy Wong joins the agency from DigitalLBi in the newly created position of head of analytics, where he will enable the delivery of improved measurement frameworks, and support the continuing move to demonstrate clear ROI on client marketing efforts. Caroline Benson has joined the firm as head of account management, with the brief to improve efficiencies in Realise’s processes and teams to help boost client Read full story › Source: The Drum...

on Mar 28, 2014

By Ishbel Macleod Carlson Rezidor Hotel Group has appointed Amaze to handle the digital marketing for its Radisson Red and Radisson Blu brands. For new brand Radisson Red, Amaze will create an interactive website, promoting how the brand is targeted towards the younger traveller and as such will evolve and grow to keep up with changes in attitudes and technologies. Sandra McDowell, MD of Amaze’s communications practice, said: “Radisson Blu and the new Radisson Red brand are both stylish, energetic, colourful hospitality brands with so many interesting stories to tell – these two exciting pieces of work allow us to do what we do best Read full story › Source: The Drum...

on Mar 28, 2014

By James Doleman Couple’s “paranoia” extended to security staff James Murdoch asked Charlie Brooks to tell his wife she had to resign Rebekah Brooks said “thank goodness for that” when told she had to resign Police “thrown into a frenzy” by Brooks’ resignation Court resumed this afternoon to hear further evidence from Charlie Brooks in his defence against a single charge of conspiring to pervert the course of justice. The prosecution allege that Brooks hid documents and electronic devices on 8 July 2011 with the intention of concealing evidence from police investigating his wife Rebekah Brooks’ involvement in phone hacking while editor of the now-defunct News of Read full story › Source: The Drum...

on Mar 28, 2014

By Ishbel Macleod Meet Jazz and Lucas: the guide dogs for Emma and Jill, respectively. Guide Dogs is promoting the importance of pooches to help the blind and visually impaired in two new ads created by RAPP. Read full story › Source: The Drum...