Posts made in March, 2014

on Mar 28, 2014

By Angela Haggerty Tom Watson MP has called on the European Commission to consider sanctions against Google if a third round of proposals from the tech giant to change “anti-competitive behaviour” over search again fails to address the problem. The battle between Google and the EU stems over alleged anti-competitive practices from Google when it comes to prioritising its own services on search listings while controlling 95 per cent of the online search and advertising market. The commission concluded that Google may have abused its market dominance and penalised smaller companies. In response, Google pledged to bring in a series of changes to how it Read full story › Source: The Drum...

on Mar 28, 2014

By Natalie Mortimer Asda is set to today (28 March) air its first ever TV ad campaign for George Home to coincide with the brand’s launch both in store and online. Kicking off with a primetime TV ad tonight on ITV, Channel 4, Five and Sky, the campaign, created by Fallon with Carat as media buyer, is entitled ‘Make Way for George Home’, and will focus solely on homeware and furnishings to introduce the new brand to customers. Running for three weeks, the ‘tongue in cheek’ ad campaign presents solution-based ideas for when ‘those little accidents happen’ that makes updating the home and replacing Read full story › Source: The Drum...

on Mar 28, 2014

By Direct Marketing News IBM announces a major investment to expand its Interactive Experience division, addling 1,000 employees and 10 hands-on labs. Read full story › Source: DM News...

on Mar 28, 2014

By Direct Marketing News Set to be in place today, the workload reduction plan will wait for Postal Service officials to review the PRC’s advisory opinion. Read full story › Source: DM News...

on Mar 28, 2014

By Direct Marketing News See how the Seattle Seahawks cornerback recovered his brand after a controversial interview lead to a social media whirlwind. Read full story › Source: DM News...