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Posts made in March, 2014

Cabinet Office appoints RKCR/Y&R for Great Britain campaign

on Mar 28, 2014

By Angela Haggerty The Cabinet Office has appointed RKCR/Y&R as lead strategic and creative partner for a ‘Great Britain’ campaign promoting Britain overseas. The appointment follows a similar brief last year when RKCR/Y&R won a tourism account for Visit Britain, and the agency has been tasked with developing the brand as well as relationships with brand partners to push the campaign. Vicky Jacobs, managing director, RKCR/Y&R, said: “We are honoured to be supporting the Great team in developing this fantastic and ambitious brand and be able to reinforce our commitment to marketing British brands here and overseas.” The agency will create a multi-disciplinary team to Read full story › Source: The Drum...

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Twitter introduces photo tagging and trials replacing retweet with share: what will the changes mean?

on Mar 28, 2014

By Ishbel Macleod Following on from last week’s reveal that Twitter may be getting rid of hashtags and at-replies, Twitter has now introduced the system to add more than one photo to a tweet – and to be able to tag the people in them without it having an impact on our 140 character allowance. This, added to the fact that Twitter was found to be testing renaming the ‘retweet’ button as ‘share’ – has led to mixed responses from the public. “Ultimately, I think Twitter is trying to become more like Facebook,” John Perkins, managing director of RAPP’s creative agency, Read full story › Source: The Drum...

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Ministry of Sound works with Bolder Creative on fifth Chilled House release album artwork and TV commercial

on Mar 28, 2014

By Gillian West The Ministry of Sound has worked with Bolder Creative on the visual campaign for its next Chilled House release, Session 5. The Brighton-based agency started by creating the album artwork, extending into the TV creative. In the advert slow motion liquid simulations form the album artwork chair, tying the two branches together. Smooth flowing cloth liquids and sharp chrome elements were used in the creative in order to maximise the chilled element of the music. Read full story › Source: The Drum...

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