By Charlotte Amos Talk about information overload. A typical large UK supermarket includes approximately 20,000 items of display or promotional messages at any one time₁ and although two-thirds of people know which brand they want to buy before entering a store, only three-quarters of these follow through with their intended brand choice₁ having been hit by persuasive messaging on the way to their destination. This represents an opportunity to influence shoppers both before and during their physical retail journey to the store, as well as within it₂. Point of Purchase, or POP, is big news right now. Coca-Cola CEO Muhtar Kent heralded 2014 as Read full story › Source: The Drum...
Read MoreBy Gillian West In order to promote its 4G offering mobile network Three has gone for the personal touch with its chief executive recording personalised messages for each of its customers. Dave Dyson and his supporting cast have recorded some 4,500 name variants for a video which will be sent to those with a 4G devices as soon as 4G comes to their area. Sent via text, the video campaign is the first time Three had reached out personally to its customers, and though you would think videos starring the chief executive would be more restrained the activity remains true to the brand’s ‘Silly Read full story › Source: The Drum...
Read MoreBy Staff Writer This arresting piece has people – from young to adult – hurling abusive words at each other, one following on from the next like some hate-inspired tag team. It’s reminiscent of a potent scene in the film Fallen, where a malevolent spirit passes from person to person as they brush against each other on a busy street. There is a primitive human inclination to make others endure what one has suffered oneself, and this demonstrates it’s not an acceptable path to take. Creative Agency: The Gate Creative: Rob DeCleyn / Simone Micheli TV Producer: Fiona Renfrew Film Production: Bare Films Director: Joanna Bailey Producer: Helen Hadfield Photography: Read full story › Source: The Drum...
Read MoreBy Michael Feeley Car manufacturer Audi has increased visitors to the finance section of its web site by a massive 82% in February following the launch of 3 new videos designed to bring some clarity to the often confusing world of car finance. The three videos, created by long-time partner agency Key Parker, cover Personal Contract Plans, Contract Hire and Hire Purchase, and seek to explain the detail behind the products in a simple and useful way. Nigel Bromley, client services director at Key Parker, said: “Finance is often the slightly dull part of buying a car. It’s double maths for customers. We Read full story › Source: The Drum...
Read MoreBy Jeremy Lee JWT has appointed Megan Van Someren as global planning director for its Kimberly-Clark business. Read full story › Source: Campaign...
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