Posts made in March, 2014

on Mar 28, 2014

By Angela Haggerty Moo Limited, the owner of second hand classified ads service Preloved.co.uk, has been acquired by the Hut Group for an undisclosed sum. The Chesire-based online retail group – which operates across the lifestyle, health and beauty sectors – was one of six companies to table bids for the company after interest was expressed by 42 potential buyers. The acquisition process was managed by international advisor BCMS. Steve Martson, BCMS deal leader, said interest in buying Moo Limited was higher than average and explained that it was the website’s traffic and relationship with its users which made the acquisition of the classified ads Read full story › Source: The Drum...

on Mar 28, 2014

Ahead of Monday’s launch of London Live, Campaign speaks to some of the people behind the camera. Read full story › Source: Campaign...

on Mar 28, 2014

By Jeremy Lee Joint has resigned the BHS account. Read full story › Source: Campaign...

on Mar 28, 2014

By Kate Magee The Red Brick Road has created an interactive map of the pubs of adland, ahead of Advertising Week Europe. Read full story › Source: Campaign...

on Mar 28, 2014

By Ishbel Macleod Macmillan Cancer Support has appointed agency21 to handle its digital advertising and search engine marketing, after two separate pitches. Following the appointment, which takes immediate effect, the agency will now define and implement a new online media strategy across PPC, SEO and display advertising to guide people affected by cancer to information and support, raise awareness and grow fundraising and volunteering initiatives. Nick Suckley, managing partner at agenda21, said that it will start by “overhaulling their search engine marketing to make it easier for people to find the most relevant resources for them, thereby making the most efficient use of Read full story › Source: The Drum...