Posts made in March, 2014

on Mar 28, 2014

By Natalie Mortimer Premier Foods’ Batchelors Deli Box has today (28 March) launched its first TV ad with a £1.4m campaign targeting ‘Awesome Mums’. The national media campaign, which champions real mums by showcasing their ability to handle “absolutely everything” life throws at them, aired today with a special 60-second edit during Day Break. Created by McCann London, the ad shows an “imposing group of awesome mums” strutting towards the camera whilst one mixes a cake, another sorts out a fancy dress outfit for her daughter, and another creates a balloon dog for her son before transforming into a community nurse. The ad runs with Read full story › Source: The Drum...

on Mar 28, 2014

By Craig McGill It’s a very obvious question – come the #indyref and either a yes/no vote what will the impact be on the media and the future of media in Scotland? Will there be more jobs? Will the doom and gloom continue? Does it event matter? And you know what, I don’t think it does. IT’S NOT ABOUT THE VOTE STUPID I don’t think that the vote will have too much of an impact on the media either way. When you look at the changes of the last few decades that have had an impact – the move to digital, the growth of the internet Read full story › Source: The Drum...

on Mar 28, 2014

By Ishbel Macleod GuardianWitness has celebrated its first year by announcing the winners of the inaugural GuardianWitness Awards, with winners announced across nine categories. GuardianWitness is the Guardian’s user-generated content platform, which launched in April 2013 in partnership with digital communications company EE. Clare Margetson – the Guardian’s network editor and chair of the awards judging panel – said: “The overall winner demonstrates a fantastically exciting way of using GuardianWitness. This was about creativity rather than journalism. And that’s something we feel strongly about – just as the Guardian as a whole has a fine history of supporting the creative arts in so many forms, Read full story › Source: The Drum...

on Mar 28, 2014

‘Vision. Taken Seriously’ campaign first step in cementing position as authority on eye health. Read full story › Source: Marketing Week...

on Mar 28, 2014

By John Glenday Facebook has revealed that its Connectivity lab, a team of experts assembled from the likes of NASA and Ascenta, the UK firm which built the world’s longest flying solar-powered craft, are to build drones, satellites and lasers to connect two thirds of the planet which presently does not have internet access. Part of the internet.org campaign to develop new technologies which address the technical and financial obstacles to getting people online the team are focussing on ways to beam internet to people directly from the sky. Spearheaded by Mark Zuckerberg the project has already helped 3m new people access the internet in Read full story › Source: The Drum...