By Michael Feeley Home cleaning supplier Vileda has appointed award winning Yorkshire digital agency INK Digital to launch its latest UK viral video campaign. Having already established a strong presence on Facebook and Twitter, Vileda is now hoping to exploit the potentially viral nature of YouTube with the new campaign, which features a selection of funny videos. Vileda met with a number of agencies in order to determine the best possible engagement strategy for the brand’s first viral campaign before selecting INK Digital. Emma Crosland, trade & digital marketing manager at Vileda, commented: “Our first viral campaign on the 1,2 Spray Mop shows a softer Read full story › Source: The Drum...
Read MoreBy Louise Ridley The Cabinet Office has appointed Rainey Kelly Campbell Roalfe/Y&R as its lead strategic and creative partner for the Great Britain campaign, which promotes the UK overseas. Read full story › Source: Campaign...
Read MoreBy Louise Ridley The Cabinet Office has appointed Rainey Kelly Campbell Roalfe/Y&R as its lead strategic and creative partner for the Great Britain campaign, which promotes the UK overseas. Read full story › Source: Campaign...
Read MoreBy Staff Writer For this week’s Tight Brief challenge, we want you to create dating ads for Gwyneth Paltrow or Chris Martin. The Hollywood actress and the Coldplay singer announced their split this week in a blog post titled ‘Conscious Uncoupling’. So now we want you to create dating/lonely hearts ads for either Gwyneth or Chris and send them to tightbriefs@thedrum.com by midnight tonight. For the uninitiated, Tight Briefs is a weekly advertising contest where we invite the creative industry to dream up ads in response to a hypothetical tough brief. The winners from each week, as decided by our readers in a public vote, get Read full story › Source: The Drum...
Read MoreBy John Glenday A fictitious mayor who took to Twitter to convince local big wigs of his sham status has come unstuck after he insulted the mayor of a neighbouring town who picked up on the deception. James Billington set up a spoof Twitter @mayorofstafford account proclaiming himself to be the Mayor of Stafford, going so far as to accrue an authentic looking gold chain, ordering ‘I’m the mayor pin badges’ and staging fake publicity shots to dupe unsuspecting social media users. So convincing were Billington’s efforts that many of the town’s residents, and even some politicians, were duped into recognising the fraudulent mayor before Read full story › Source: The Drum...
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